Seven social media marketing expenses to consider.
Many business people believe that social media marketing is "free." This is attributable to the fact that social media platforms, like Facebook and Twitter, cost little or nothing to participants. Additionally, smaller businesses can afford to use social media to expand their reach cost effectively. What larger businesses miss is that smaller cash-constrained firms are substituting their own personal time and creativity for other resources.
7 Social Media Marketing Expenses to Consider
Since social media marketing in some form is now part of most marketers' plans, it's critical to gauge its cost so that you can compare it to other options. Here are seven social media costs to consider including in your marketing budget:
5 Social Media Marketing Metrics to Monitor
As with any marketing program, tracking your social media marketing results is important, although many marketers have a hard time tracking hard dollar returns from these efforts. Here's a starting point for measuring your program and related costs.
For many marketers, the reality is that, if your customers and competitors are on social media platforms, you need to be there or your business will suffer. To do so effectively for your company, realistically assess your results by tracking costs and the related sales to determine where you should be investing.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
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October 23, 2014
1:00pm ET/10:00am PT