A look at what Google had to say at SES Chicago 2010.
Last column I talked about some of the new innovations that Google spoke about at a conference it hosted. This column, it's a similar topic, but different conferences.
I just got back from speaking at SES Chicago 2010, and while there I had the opportunity to sit in on many interesting sessions. One that I was particularly looking forward to was the day three keynote by Google Senior Engineer and Technical Lead Maile Ohye (who seems quite lovely, by the way).
As this was more of a "fireside chat" than a formal presentation, and thus no deck to download later, I was furiously scribbling notes throughout the session.
I wanted to share some of the key "noteworthy" discussion points, which may help you better understand how Google operates and its perspective on how webmasters can improve their search marketing efforts.
Google Instant and Impact to Date
Not surprisingly, given the recent launch and accompanying buzz, Maile was asked to address if webmasters are seeing any major changes to their rankings due to Google Instant.
Google's Index and Your Content
The question of how much of the Web Google truly indexes was raised, and a discussion followed that addressed what this means for webmasters.
Inbound Links and Competing With Established Authorities
Links are always a topic of interest as they mean so much to the Google algorithm. Maile was asked to recommend how a website might go about beginning to increase their link popularity, and whether a newly created website might actually have a chance to compete with the established, authoritative sources out there.
There were some questions surrounding Google Caffeine, which got into some heavy technical stuff I won't bore you with here.
There was a brief discussion around the recent Google TV launch.
Google Webmaster Tools
Maile works on the Webmaster Tools team, which is designed to support webmasters with their site crawling, indexing, and ranking. Via a live demo of Google Webmaster Tools, she provided some suggestions for how site owners can leverage the webmaster tools to gain insight they can use to optimize their search efforts and site content. (Here we're assuming that you all have created a Google Webmaster account and verified it – but if you haven't, get on it!)
There was some other discussion and questions that took place, but this about sums up the most relevant pieces in my mind. I hope you learned something – I know I did!
Julie is a member of the senior strategy team at Klick Health, focused on online media and digital. Julie initially established and led the media practice at Klick for several years, relinquishing leadership to expand beyond media into additional digital tactics. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping Klick's clients develop innovative digital solutions. As her role has evolved, so have her contributions to ClickZ, which she has been writing for since 2007.
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