There is much being developed in the performance marketing industry that everyone needs to pay attention to. Start with these four tips.
One thing hasn't changed since I started working in this industry over a decade ago: brand marketers still often look at performance marketers as if they are a crazy step-brother, locked in the basement for fear that he will get out and eat small animals. Yes, there is that part of the performance marketing industry that is a bit unsavory, filled with the gurus and the acne-faced kids who pretend to be elite hacker-wannabes on black hat forums – but there is a lot being developed in the industry that everyone needs to pay attention to, especially brand media buyers. So, without waste of time or resources, here is my concise guide to what brand media buyers can learn from performance marketers.
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Pace Lattin has been working in interactive advertising since its inception. From being a co-owner of the company that sold advertising in ClickZ before the turn of the century to founding a major interactive advertising publication, he has been involved with all aspects of the interactive advertising industry. He is currently the executive director of the Executive Council of Performance Marketing, an industry organization that represents over 100 C-level executives.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT