Home  › Stats

What Is Mobile SEO?

  |  November 4, 2010   |  Comments

Mobile SEO should be a matter of increasing visibility of your website, not only in mobile search engines but on the actual mobile devices themselves.

As the end of 2010 approaches, we hear more and more about mobile search engine optimization (SEO). But what is it really?

The implication of mobile SEO is that it concerns techniques specific to increasing visibility in mobile search engine results while according to ChaCha, it's simply mobile Web design. I perceive mobile SEO as a combination of the two.

Just as there are two sorts of mobile search engine results depending on the type of phone you have. Google confirmed that mobile-specific page types do get tracked separately and are included within the results if searched on a non smartphone device versus what you see on an iPhone or Android phone. These are the pages you need to set up correctly for Googlebot Mobile to both find and include in these feature phone search results.

Smartphone search results themselves are pulled from the main index directly, which mirror what you would get from a desktop search but with implied location intent, as an emphasis is placed on local results. This is where local SEO becomes a critical player within mobile SEO as a whole.

Finally it's a matter of rendering correctly for mobile devices, which Google has affirmed is a factor for being included or dismissed from the mobile index used for feature phones. Never mind the fact that mobile rendering is also a matter of conversions since the page should be simple, to the point, and touch-friendly.

So what is mobile SEO?

Mobile SEO should be a matter of increasing visibility of your website, not only in mobile search engines but on the actual mobile and often touch-enabled devices themselves.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Michael Martin

Michael Martin is the owner of Mobile Martin based out of San Diego, California.

Michael graduated from UMass Dartmouth with a Computer Engineering degree and a minor in German plus attaining a PMP certification from the Project Management Institute.

In his 10+ years of Internet marketing experience he has project managed and overseen the online marketing improvements to such sites for SC Johnson, IGN, Avaya, Road Runner Sports, Deepak Chopra, Trump Properties, The Active Network, Resource Nation, as well as mobile marketing news at Mobile Martin.

Michael Martin is also on the SEMPO Education Committee and has previously spoken at SES New York, San Francisco, and Chicago, SMX Advanced East and West, Affiliate Summit West and East, WordCamp LA, The San Diego Google Technology User Group (GTUG), several PubCons, as well as the PMI Project Management Institute Annual Conference.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...