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Getting Started on the Mobile Web [Video]

  |  November 30, 2010   |  Comments

Tips for joining the mobile marketing frontier.

Where should a company begin its mobile marketing strategy? With a mobile website or a mobile app? And what approach should you take if you typically cater to first-time customers versus repeat customers. Consider the pros and cons to different strategies for marketing on the mobile Web.

 

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ABOUT THE AUTHOR

Tim McLaughlin

As president, Tim sets the vision and overall direction for new product development and partner strategy at Siteworx.

Tim frequently collaborates with clients to help them find strategic advantages and to connect the strengths of Siteworx with their business and audience needs. Tim has a deep background in technology and interfaces, with fluency in multiple programming languages and a wide range of architectures. He is a pragmatic engineer interested in measurable success for clients which he believes can be achieved through the successful balance of form and function.

Formerly CTO at Iteration Zero, Inc., Tim has a degree in mechanical engineering, with educational excursions into music, language, art, and artificial intelligence. Tim is the current chair of the Open Source for America (OSFA) Working Group on Elections and Voting and also serves as a mentor with The Founder's Institute, a business incubator and four-month executive training program for new and seasoned entrepreneurs.

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