Tips for joining the mobile marketing frontier.
Where should a company begin its mobile marketing strategy? With a mobile website or a mobile app? And what approach should you take if you typically cater to first-time customers versus repeat customers. Consider the pros and cons to different strategies for marketing on the mobile Web.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
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As president, Tim sets the vision and overall direction for new product development and partner strategy at Siteworx.
Tim frequently collaborates with clients to help them find strategic advantages and to connect the strengths of Siteworx with their business and audience needs. Tim has a deep background in technology and interfaces, with fluency in multiple programming languages and a wide range of architectures. He is a pragmatic engineer interested in measurable success for clients which he believes can be achieved through the successful balance of form and function.
Formerly CTO at Iteration Zero, Inc., Tim has a degree in mechanical engineering, with educational excursions into music, language, art, and artificial intelligence. Tim is the current chair of the Open Source for America (OSFA) Working Group on Elections and Voting and also serves as a mentor with The Founder's Institute, a business incubator and four-month executive training program for new and seasoned entrepreneurs.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT