13 ways to spread holiday cheer to expand your social network.
More than just getting prospects and customers to purchase, this is the season to celebrate your customers, followers, and lurkers. As marketers with business goals to achieve, we need to take a break from our frenzy to drive sales and increase social media engagement to remember that there are real people at the other end of our marketing communications and social media outreach who deserve to be treated with respect.
13 Ways to Spread Holiday Cheer to Expand Your Social Network
To help you celebrate your audience including prospects, customers, followers, and lurkers, here are 13 tips to make them feel special. Remember, to make these initiatives effective you must have a relevant call-to-action and related promotion code.
Remember your goal with these tactics is to show your audience that you care about them and appreciate their patronage, participation, and time. Understand that a good proportion of your following won't want public recognition (that's why they're called lurkers!) and make sure that you respect their anonymity.
6 Metrics to Track Your Celebrations
As with any marketing initiative, it's important to monitor how effective your tactics are in achieving your goal. Here are six measures to assess your holiday celebrations.
Don't be a scourge this holiday season. Help make your customers, followers, and others interested in your firm's day a little brighter by recognizing them. Bear in mind that, at its core, social media is about people talking to people. Your kindness sets a good example for those in your social sphere.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.