13 ways to spread holiday cheer to expand your social network.
More than just getting prospects and customers to purchase, this is the season to celebrate your customers, followers, and lurkers. As marketers with business goals to achieve, we need to take a break from our frenzy to drive sales and increase social media engagement to remember that there are real people at the other end of our marketing communications and social media outreach who deserve to be treated with respect.
13 Ways to Spread Holiday Cheer to Expand Your Social Network
To help you celebrate your audience including prospects, customers, followers, and lurkers, here are 13 tips to make them feel special. Remember, to make these initiatives effective you must have a relevant call-to-action and related promotion code.
Remember your goal with these tactics is to show your audience that you care about them and appreciate their patronage, participation, and time. Understand that a good proportion of your following won't want public recognition (that's why they're called lurkers!) and make sure that you respect their anonymity.
6 Metrics to Track Your Celebrations
As with any marketing initiative, it's important to monitor how effective your tactics are in achieving your goal. Here are six measures to assess your holiday celebrations.
Don't be a scourge this holiday season. Help make your customers, followers, and others interested in your firm's day a little brighter by recognizing them. Bear in mind that, at its core, social media is about people talking to people. Your kindness sets a good example for those in your social sphere.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
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October 23, 2014
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