13 ways to spread holiday cheer to expand your social network.
More than just getting prospects and customers to purchase, this is the season to celebrate your customers, followers, and lurkers. As marketers with business goals to achieve, we need to take a break from our frenzy to drive sales and increase social media engagement to remember that there are real people at the other end of our marketing communications and social media outreach who deserve to be treated with respect.
13 Ways to Spread Holiday Cheer to Expand Your Social Network
To help you celebrate your audience including prospects, customers, followers, and lurkers, here are 13 tips to make them feel special. Remember, to make these initiatives effective you must have a relevant call-to-action and related promotion code.
Remember your goal with these tactics is to show your audience that you care about them and appreciate their patronage, participation, and time. Understand that a good proportion of your following won't want public recognition (that's why they're called lurkers!) and make sure that you respect their anonymity.
6 Metrics to Track Your Celebrations
As with any marketing initiative, it's important to monitor how effective your tactics are in achieving your goal. Here are six measures to assess your holiday celebrations.
Don't be a scourge this holiday season. Help make your customers, followers, and others interested in your firm's day a little brighter by recognizing them. Bear in mind that, at its core, social media is about people talking to people. Your kindness sets a good example for those in your social sphere.
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT