Five key performance indicators that will track the metrics behind the real meaning of business this year.
Deck the halls with click-through pie charts
Facebook Likes and shares and view-throughs, too
Optimize conversion shop carts
Data points from here to Timbuktu
See our viral game go global
Now we've got Twitter buzz all day through
Correlated search exploding
Integrated data mart can target you
And when the recycling bin is filled to capacity, the leftover sweets are replaced by fruit and promises of restraint, and the last of the house guest bedding has been laundered, it's time to take stock and face the new year.
In that spirit, I offer a handful of new key performance indicators (KPIs) - a few metrics that come from that deep feeling you get when you're home from the holiday frivolity, nestled in front of the fire, and are ready to set yourself some more lofty goals. I offer these as counter points to the datapoints of yore.
So wipe off a corner of that wall-sized whiteboard and make a little list for yourself where you can track the metrics behind the real meaning of business - beyond the mere tallying of profits. I invite you to monitor:
Belated Happy Holidays and here's to a new year filled with happy, delighted, loyal customers. That's what really counts.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jim Sterne is an international consultant who focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, is the founding president and current chairman of the Digital Analytics Association and produces the eMetrics Summit and the Media Analytics Summit.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT