Five key performance indicators that will track the metrics behind the real meaning of business this year.
Deck the halls with click-through pie charts
Facebook Likes and shares and view-throughs, too
Optimize conversion shop carts
Data points from here to Timbuktu
See our viral game go global
Now we've got Twitter buzz all day through
Correlated search exploding
Integrated data mart can target you
And when the recycling bin is filled to capacity, the leftover sweets are replaced by fruit and promises of restraint, and the last of the house guest bedding has been laundered, it's time to take stock and face the new year.
In that spirit, I offer a handful of new key performance indicators (KPIs) - a few metrics that come from that deep feeling you get when you're home from the holiday frivolity, nestled in front of the fire, and are ready to set yourself some more lofty goals. I offer these as counter points to the datapoints of yore.
So wipe off a corner of that wall-sized whiteboard and make a little list for yourself where you can track the metrics behind the real meaning of business - beyond the mere tallying of profits. I invite you to monitor:
Belated Happy Holidays and here's to a new year filled with happy, delighted, loyal customers. That's what really counts.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Marketing Optimization Summit and is co-founder and current chairman of the Digital Analytics Association.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014