Key Phrase Research - The Heart of It All [Video]

  |  January 11, 2011   |  Comments

An overview of Google's keyword tool for search marketing

I wanted to put a quick video together to show you around the Google keyword tool.

There are several different areas of the tool that give you different views of the key phrases you are researching.

I take a look at these areas and also show you the data you can find by expanding the columns in the tool to see all of the data they make available.

This is a very basic view of things. If you have been doing key phrase research, then you probably know this tool and have been using it.

However, I come across a lot of people who have never done key phrase research to understand the phrases people are searching on. If that's you, then I highly encourage you to watch this short video and head over to this tool.

Knowing what phrases your customers are searching on is the foundation of all your search engine optimization and paid search management.

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ABOUT THE AUTHOR

Sage Lewis

Sage Lewis is the president of SageRock Digital Marketing. SageRock has been a leader in Web marketing since 1999, offering search engine optimization, paid search marketing, social media marketing, and analytics.

Sage speaks nationally with SES and other prominent Web marketing organizations. He is one of the most sought after speakers and coaches in the field of Web marketing. From coast to coast, Sage has trained, coached, and consulted with some of the largest brands and conferences in the country.

Sage is also "The Web Marketing Video Guy" with nearly 500 Web marketing videos published. Sage writes as an expert for ClickZ in the "Search Engine Marketing" section. He lives in Akron, Ohio with his wife, Rocky, and son, Indiana.

His columns can be found in the Search Engine Watch archive.

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