Is your website designed to encourage shoppers to shop? Here's one approach to ensure that you aren't leaving money on the table.
Celebrating my 10th year anniversary writing for ClickZ, I thought I would take the opportunity to create my first video column. Often times, marketers approach me to tell me they think something is wrong with their page but they aren't sure how to convince their designer or management that their are any issues.
In this four-minute video, I share a simple technique and how to use attention mapping software like Feng-GUI.com to prove to your designer that they are costing you money.
Attention mapping software uses software algorithms to create heat maps based on how people would engage with your Web page or ad within the first five seconds of interaction. Of course these tools aren't perfect as they can't predict what is driving a person's motivation but from a pure design perspective you can see if you are in the right direction or not.
Watch this video to see a specific example of a page - before and after - and notice the difference in heat maps and page effectiveness.
Bryan Eisenberg is co-founder and chief marketing officer (CMO) of IdealSpot. He is co-author of the Wall Street Journal, Amazon, BusinessWeek, and New York Times best-selling books Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing, and Buyer Legends. Bryan is a keynote speaker and has keynoted conferences globally such as Gultaggen, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, the Canadian Marketing Association, and others for the past 10 years. Bryan was named a winner of the Marketing Edge's Rising Stars Awards, recognized by eConsultancy members as one of the top 10 User Experience Gurus, selected as one of the inaugural iMedia Top 25 Marketers, and has been recognized as most influential in PPC, Social Selling, OmniChannel Retail. Bryan serves as an advisory board member of several venture capital backed companies such as Sightly, UserTesting, Monetate, ChatID, Nomi, and BazaarVoice. He works with his co-author and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET