Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing.
Is mobile marketing in your marketing mix? If not, you're missing an opportunity. With good reason, mobile marketing is on three out of four marketers' lists this year, according to Forrester Research.
5 Mobile Marketing Trends
As with any marketing program, you need to understand how the mobile landscape is evolving and how this affects your target audience. To understand why 2011 is the year to add mobile to your marketing mix, here's the skinny. (For those of you who are paying attention, mobile is on my list of 2011 online marketing trends.)
8 Mobile Marketing Strategies
Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing. Here are eight mobile marketing strategies.
What Does This Mean for Your 2011 Marketing Plans?
Regardless of your business focus, you need to allocate budget and headcount to mobile. To this end, set business goals for your marketing strategies and select related metrics before you jump in to ensure that you can track the results of your marketing investment.
For many businesses, the smartphone is where the battle for consumers' pocketbooks is moving. It's not just the call "Honey which brand do I buy?" Smartphones are where consumers are examining your offering and your competitors'. Even brick-and-mortar stores must understand that even if a customer's in your establishment, you may not get the sale, especially since consumers prefer checking their mobiles to talking to store clerks. By the way, don't call me, I'm working on my mobile plans!
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
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September 30, 2014
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