Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing.
Is mobile marketing in your marketing mix? If not, you're missing an opportunity. With good reason, mobile marketing is on three out of four marketers' lists this year, according to Forrester Research.
5 Mobile Marketing Trends
As with any marketing program, you need to understand how the mobile landscape is evolving and how this affects your target audience. To understand why 2011 is the year to add mobile to your marketing mix, here's the skinny. (For those of you who are paying attention, mobile is on my list of 2011 online marketing trends.)
8 Mobile Marketing Strategies
Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing. Here are eight mobile marketing strategies.
What Does This Mean for Your 2011 Marketing Plans?
Regardless of your business focus, you need to allocate budget and headcount to mobile. To this end, set business goals for your marketing strategies and select related metrics before you jump in to ensure that you can track the results of your marketing investment.
For many businesses, the smartphone is where the battle for consumers' pocketbooks is moving. It's not just the call "Honey which brand do I buy?" Smartphones are where consumers are examining your offering and your competitors'. Even brick-and-mortar stores must understand that even if a customer's in your establishment, you may not get the sale, especially since consumers prefer checking their mobiles to talking to store clerks. By the way, don't call me, I'm working on my mobile plans!
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT