It's time to follow in the footsteps of the American settlers of the West and take and harvest a good piece of property before someone else grabs it.
If you can't see it from your current "look out," let me be the first to tell you: we are in the midst of a major Internet boom cycle. Headlines are not that far from: "Google to Add 6,000 Jobs," "Facebook Worth a Gazillion Dollars," and "VC Money Is Flowing Like a River That Just Found a New Valley to Flood." The recession helped the online marketing industry in having traditional ad budgets slashed and replaced with more measurable, accountable, and, most importantly, profitable marketing channels of search, e-mail, and even online ad display. The inevitable shift is happening, but instead of taking five more years, it took 18 months.
Now, as a marketing or digital marketing professional, the question is, what does this mean for you? It means time to roll up the sleeves and get to work. Work like the late 1800s when settlers rushed West to claim their lot. Not the gold rush, but the rush to open land, where those that settled first, and for the long hauls, saw immeasurable benefits and wealth for generations to come. To that, I have recommendations to ensure you and your brand make the most of this unique period of time:
In summary, build a site for the user that gets found on Google (usability and SEO). Think hard about measuring and testing (analytics and conversion). Then plant the long-term seeds of social media to reap rewards for years to come. And, most importantly, in that order.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
After selling the Online Marking Summit (OMS) event company in 2011, Aaron is now leading the charge of the newest venture, the Online Marketing Institute - an e-learning platform and training destination for digital marketing education.
Kahlow is one of the most recognized thought-leaders in the digital marketing and social media space. Having founded, funded, and built three prolific and highly profitable digital marketing companies, Kahlow has also delivered hundreds of marquee keynote speeches around the globe. He is a recognized author, columnist (ClickZ, NYT) and authority on social media marketing, sales and marketing integration, demand generation, business-to-business marketing, search marketing, usability, analytics, and digital marketing strategy.
Today, Aaron can be found in his new home city of San Francisco, working on the global expansion of "Teaching the World Digital" in his e-learning technology venture, the Online Marketing Institute. Facebook and LinkedIn are his preferred places to connect.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT