If you can't see it from your current "look out," let me be the first to tell you: we are in the midst of a major Internet boom cycle. Headlines are not that far from: "Google to Add 6,000 Jobs," "Facebook Worth a Gazillion Dollars," and "VC Money Is Flowing Like a River That Just Found a New Valley to Flood." The recession helped the online marketing industry in having traditional ad budgets slashed and replaced with more measurable, accountable, and, most importantly, profitable marketing channels of search, e-mail, and even online ad display. The inevitable shift is happening, but instead of taking five more years, it took 18 months.
Now, as a marketing or digital marketing professional, the question is, what does this mean for you? It means time to roll up the sleeves and get to work. Work like the late 1800s when settlers rushed West to claim their lot. Not the gold rush, but the rush to open land, where those that settled first, and for the long hauls, saw immeasurable benefits and wealth for generations to come. To that, I have recommendations to ensure you and your brand make the most of this unique period of time:
In summary, build a site for the user that gets found on Google (usability and SEO). Think hard about measuring and testing (analytics and conversion). Then plant the long-term seeds of social media to reap rewards for years to come. And, most importantly, in that order.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
After selling the Online Marking Summit (OMS) event company in 2011, Aaron is now leading the charge of the newest venture, the Online Marketing Institute - the leading eLearning platform and training destination for digital marketing education.
Kahlow is one of the most recognized thought-leaders in the digital marketing and social media space. Having founded, funded, and built three prolific and highly profitable digital marketing companies, Kahlow has also delivered hundreds of marquee keynote speeches around the globe. As a speaker, Kahlow is known for his inspirational style and plain-spoken nature where audiences always walk away feeling both motivated and educated. Aaron is a leading educator translating online marketing technology jargon into simple marketing and business terms. He is a recognized author, columnist (ClickZ, NYT) and authority on social media marketing, sales and marketing integration, demand generation, business-to-business marketing, search marketing, usability, analytics, and digital marketing strategy.
Named Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" Kahlow is also well known for his endless energy as an entrepreneur. Having built Business Online from three guys and a brother in a dentist office to BtoB Digital Agency of the Year; founding and selling the industry's premier digital marketing event, the Online Marketing Summit, and now on his third successful start-up, Online Marketing Institute, Kahlow is synonymous with building successful digital companies. Kahlow also has served on the Board of Directors and Advisory Board to many digital associations and media companies like the International Business Marketers Association, Search Engine Strategies/ClickZ, Microsoft/ BING Prof. Accreditation, Social Media Examiner, as well as many digital technology start-ups.
Today, Aaron can be found in his new home city of San Francisco, working on the global expansion of "Teaching the World Digital" in his eLearning technology venture, the Online Marketing Institute. Facebook and LinkedIn are his preferred places to connect.
March 19, 2014