Home  › Marketing › Strategies
Wes Keltner

Future of TV: Xbox? [Video]

  |  February 11, 2011   |  Comments

Microsoft's Xbox is moving into interesting territory. It's slowly becoming more and more like a virtual cable operator.

At CES this year, an executive producer of the late night talk show, "Conan" was in talks with Xbox to bring the Internet darling to its Live service, according to Gamasutra.

Consider this: Netflix and ESPN are already built into the Xbox. Plus Hulu.com will be included by this summer. Xbox is just as much about entertainment as a whole than just gaming.

But why stop the conversation with Conan O'Brien? Where's American Idol, Discovery Channel's Gold Rush Alaska, or even HBO for that matter? In this video, I discuss what to expect from Xbox and how marketers and media buyers and planners need to pay attention.

This is much larger than an Xbox dashboard ad. This could very well become the future of TV.

ClickZ Live Vancouver | July 18, 2013 Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Wes created Venom Cartel (then TAO Agency) in the Spring of 2006. Two days after filing his biz with Uncle Sam, Wes gained his first client, American Apparel. Wes placed American Apparel into the virtual world of Second Life, which became the first "real life" retailer to appear in a virtual world. Wes has also created campaigns for Ford Motor Company, GM, Samsung, Klondike, Google Chrome and several others. His work has received many accolades from the press including making the front pages of The Wall Street Journal and Ad Age and his work also appeared in GQ, The New York Times, The Chicago Tribune, CNET, MSNBC, Forbes, Business Week, MTV, FOX News, and Reuters. Wes saw the growth of gaming becoming so large, he created a division within Venom Cartel that focused on video games only. This division is called "Gun."

Gun is the largest video game consulting firm in the U.S. and became one of the most sought after studios in the U.S. for gaming campaigns. Agencies such as BBH, McCann Eriksson, Carmichael Lynch, Wunderman, Young and Rubicam, JWT, The Via Group, and BBDO trust Wes and Gun's knowledge of video games and other experimental interactive advertising landscapes.

 

RELATED READING

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

More newsletter options

MOST READ

  1. 6 Social Media Marketing Tips for First-Time Entrepreneurs
  2. Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours
  4. Tweets Worth $20.37 on Average
  5. Twitter Offers Free Analytics for All Users

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • SEO Manager, HotPads
      SEO Manager, HotPads (Zillow) - San Francisco  HotPads is a map-based housing search engine on a mission to make the internet a better place...
    • Digital Media Director
      Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who...
    • Editorial Intern, Digital Marketing
      Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy