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Future of TV: Xbox? [Video]

  |  February 11, 2011   |  Comments

Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service.

Microsoft's Xbox is moving into interesting territory. It's slowly becoming more and more like a virtual cable operator.

At CES this year, an executive producer of the late night talk show, "Conan" was in talks with Xbox to bring the Internet darling to its Live service, according to Gamasutra.

Consider this: Netflix and ESPN are already built into the Xbox. Plus Hulu.com will be included by this summer. Xbox is just as much about entertainment as a whole than just gaming.

But why stop the conversation with Conan O'Brien? Where's American Idol, Discovery Channel's Gold Rush Alaska, or even HBO for that matter? In this video, I discuss what to expect from Xbox and how marketers and media buyers and planners need to pay attention.

This is much larger than an Xbox dashboard ad. This could very well become the future of TV.

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ABOUT THE AUTHOR

Wes Keltner

Wes created Venom Cartel (then TAO Agency) in the Spring of 2006. Two days after filing his biz with Uncle Sam, Wes gained his first client, American Apparel. Wes placed American Apparel into the virtual world of Second Life, which became the first "real life" retailer to appear in a virtual world. Wes has also created campaigns for Ford Motor Company, GM, Samsung, Klondike, Google Chrome and several others. His work has received many accolades from the press including making the front pages of The Wall Street Journal and Ad Age and his work also appeared in GQ, The New York Times, The Chicago Tribune, CNET, MSNBC, Forbes, Business Week, MTV, FOX News, and Reuters. Wes saw the growth of gaming becoming so large, he created a division within Venom Cartel that focused on video games only. This division is called "Gun."

Gun is the largest video game consulting firm in the U.S. and became one of the most sought after studios in the U.S. for gaming campaigns. Agencies such as BBH, McCann Eriksson, Carmichael Lynch, Wunderman, Young and Rubicam, JWT, The Via Group, and BBDO trust Wes and Gun's knowledge of video games and other experimental interactive advertising landscapes.

 

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