Home  › Media › Mobile

Mobile Photo Sharing, Should Brands Care?

  |  February 18, 2011   |  Comments

While a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce long-lasting connections.

As the digital consumer continues to change, so does the platform they use to communicate and share. The big boys such as Facebook, Twitter, and now Foursquare are becoming staple tactics for all future campaigns. Knowing what is next could be the game-changer needed to separate yourself from the competition.

A key theme among existing social networks is the ability to upload and share photos. As Justin Timberlake put it in his role in "The Social Network" as Sean Parker, "It is the true digitalization of one's life." From the beginning, the idea of social networks and sharing photos has been connected. Flickr, Picasa, and Photobucket have demonstrated how social photo sharing can be successful. Facebook alone is seeing 100 million photo uploads every day – an indication of how much this concept has grown.

While this trend was already growing, the increase market penetration of smartphones and improved camera functionality allows a massively engaged audience to snap high-quality photos and share them in seconds.

This new wave of sharing has lead to the launch of a number of photo-sharing applications. Probably one of the most popular is Instagram: an iPhone photo application that lets you take photos and apply filters to transform the look and feel. The altered photos can be shared on Facebook, Twitter, or Flickr. Instagram has an estimated 1 million users, just shy of two months after launching, with two to three photo uploads per second.

Another new service is Path, also an iPhone App, and unlike Instagram, photos live on a separate social network where only friends or those with access can view your photos.

Why Brands Should Care

As brands look to create conversation, they should look to incorporate mobile photos along with the deals and check-ins, which we are all currently using. While a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce longer lasting connections with the user and their friends. Not to mention a connection that includes your brand.

A perfect example of a brand that successfully mixed mobile photo sharing and social networks is Courvoisier. Users checked in to participating venues across London, which were serving Courvoisier cocktails in limited edition punch bowls. Consumers who checked in to one of the participating venues, took the most imaginative picture with the punchbowl, and entered it via Facebook or Twitter became eligible to win a prize.

By successfully integrating the photo feature, Courvoisier was able to get its brand in front of millions of users.

Tags:

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Alex Matjanec

Alex is managing partner at AD60 and MyBankTracker.com, a Web portal that offers a way to find the best banks and interest rates, peer reviews, and community answers/questions about personal finance. He previously worked at TargetCast, imc2, and Night Agency and received a BBA from Acadia University.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...