Some basics of mobile marketing and how they can help you become an industry expert.
If you're new to mobile marketing - and, let's be honest, most of us are - it's the perfect time to start building for the future. Today's student is tomorrow's industry expert, so here are four basic steps to get started:
Any other basics out there? Please add to the discussion below.
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Melinda Krueger is a senior marketing consultant with ExactTarget and a digital marketing veteran – starting with direct, moving to interactive, specializing in e-mail, and now charting a course for mobile marketing. Working with the best agencies in the business, she has helped Harley-Davidson, Miller Brewing, Sears/Kmart, CDW, and many others build their interactive marketing programs. Melinda holds an MBA from Marquette University and is a highly-rated speaker for professional organizations and business schools. As the Email Diva, Melinda answered questions on all aspects of the practice. Your questions about mobile are welcome!
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