Developed in Japan by Denso-Wave, QR codes (or Quick Response codes) are two-dimensional bar codes that store up to 7,089 characters of numeric code that provide a great, easy way to enhance marketing and content. QR codes require that users have a smartphone with a QR code reader installed and they link to a mobile website.
Increased smartphone usage is driving QR code use. While smartphone penetration is only about 30 percent of the U.S. market, it's slightly over 40 percent for new acquirers according to The Nielsen Company. QR code usage increased in Q4 2010; in part this usage is attributable to the holiday season. Mobio Identity Systems, Inc.'s raw data shows that this is a growing trend consistent with Google Trends.
10 Ways to Use QR Codes
Here are 10 ways to incorporate QR codes into your marketing to connect with prospects, customers, and the public by providing them with additional information.
While QR codes have hurdles to expanded usage, namely the need to learn a new behavior, the need for a smartphone with a QR code reader installed, and connectivity, consumers are finding their diverse functionality convenient and snapping them more and more. As a marketer, this is a good time to jump and experiment to broaden your potential response channels with consumers.
Have you added QR codes to your marketing mix? If so, how are you using them and what has been your experience? Please include your feedback in the comments section below.
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
March 19, 2014