Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook.
What is social commerce? Wikipedia defines it this way: "Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services."
Let's consider F-commerce or Facebook commerce. It's a subset of social commerce and e-commerce, referring to commerce executed on or influenced by the Facebook platform. Retailers, businesses, and brands are testing a multitude of F-commerce models, and it is not just about pure e-commerce transactions; F-commerce naturally supports social interactions and user contributions. To break it down, we are seeing the terms "commerce on Facebook" and "commerce off Facebook" emerging.
Commerce off Facebook (on other sites): This is commerce that takes advantage of Facebook's Open Graph, allowing shoppers to sign into Facebook from any online site with a PC or mobile device. There are many early examples of merchants using Facebook Social Plug-ins such as like, share, or recommend or with a deeper integration using Facebook Connect.
Why the excitement over F-commerce? It is where the eyeballs are, with 600+ million users, 50 percent visiting daily. A major game changer are Facebook Credits. For the first time, they are being used as a currency for real-world goods. We are in the early stages of F-commerce. Its evolution will be tracked here in my postings.
Subscribe to ClickZ's social media newsletter to stay up to date on trends in social commerce, community mangement, and more.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.
Janice Diner is an award-winning creative director and technologist working in the area of social and emerging media technology and founding partner at Horizon Studios. Janice and her team built CATALYSTA, a sales force activation platform that engages, motivates, and rewards sales teams.
She is a pioneer brand builder in Facebook, serves as an advisor at the MaRS Discovery District, and was a judge at the Cannes Advertising Lions. Janice has a track record of accomplishment developing multiple social initiatives for global brands such as Motorola, LinkedIn Canada, TSN, Sony PlayStation, Hertz Car Rental, LexisNexis, to name a few.
Prior to starting Horizon Studios, Janice has held senior positions at Syncapse, Euro Havas, and Interpublic (Segal Communications).
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT