And five ways to track your Twitter return.
Are you getting the most from your Twitter marketing efforts? While some companies shine when it comes to Twitter, many marketers find that their tweets never reach their intended audience. As best practices continue to evolve, it's time to get serious about your Twitter participation. Instead of complaining that social media doesn't work, make Twitter work in coordination with the rest of your marketing plan.
6 Marketing Strategies to Boost Twitter Effectiveness
Twitter is a social media platform, not another one-way broadcast channel to fill with your marketing messages. Here are six strategies to boost your Twitter return.
How to Track Your Twitter Return
When it comes to measuring your return on your Twitter initiatives, it's easier and more effective to track success indicators in the early phases while you're building your base and your investment is relatively low. Starting with the following indicators enables your metrics to evolve with your Twitter strategy.
As you extend your marketing efforts on Twitter, use a combination of strategies to engage your target audience while laying the foundation to deepen your customer relationships. Also, integrate these efforts into your overall marketing.
Do you have any other recommendations to help make your Twitter initiatives more effective? If so, please include them in the comment section below.
Heidi is off today. This column was originally published on May 16, 2011 on ClickZ.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT