And five ways to track your Twitter return.
Are you getting the most from your Twitter marketing efforts? While some companies shine when it comes to Twitter, many marketers find that their tweets never reach their intended audience. As best practices continue to evolve, it's time to get serious about your Twitter participation. Instead of complaining that social media doesn't work, make Twitter work in coordination with the rest of your marketing plan.
6 Marketing Strategies to Boost Twitter Effectiveness
Twitter is a social media platform, not another one-way broadcast channel to fill with your marketing messages. Here are six strategies to boost your Twitter return.
How to Track Your Twitter Return
When it comes to measuring your return on your Twitter initiatives, it's easier and more effective to track success indicators in the early phases while you're building your base and your investment is relatively low. Starting with the following indicators enables your metrics to evolve with your Twitter strategy.
As you extend your marketing efforts on Twitter, use a combination of strategies to engage your target audience while laying the foundation to deepen your customer relationships. Also, integrate these efforts into your overall marketing.
Do you have any other recommendations to help make your Twitter initiatives more effective? If so, please include them in the comment section below.
Heidi is off today. This column was originally published on May 16, 2011 on ClickZ.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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