And five questions you should be aware of and able to comment on as your digital publishing efforts grow.
As those of us in publishing embrace this brave new world of digital content, we uncover "a-ha" moments with every new move we make. The principals of publishing that have delighted customers for decades remain the same. Now there is even more opportunity. The world of digitally-delivered, dynamic, convenience, and mobile content engages readers for longer periods of time and in new ways. What are the top three secrets of digital publishing you need to know? Keep reading and find out.
Now that you know the secrets, you should probably familiarize yourself with the top questions you will be asked to answer, or comment on as your digital publishing efforts grow. How many of these can you answer?
If you have thought through and formulated an answer for these already, you are ahead of the pack. If not, don't panic. You have time to learn, but you need to get started asking the tough questions now.
P.S. Got a question to add? Post it here and I will publish a list of the top digital publishing questions you need to be ready to answer. This list will be presented with answers from a panel of experts in a webinar on August 4 (save the date info coming later).
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
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