And five questions you should be aware of and able to comment on as your digital publishing efforts grow.
As those of us in publishing embrace this brave new world of digital content, we uncover "a-ha" moments with every new move we make. The principals of publishing that have delighted customers for decades remain the same. Now there is even more opportunity. The world of digitally-delivered, dynamic, convenience, and mobile content engages readers for longer periods of time and in new ways. What are the top three secrets of digital publishing you need to know? Keep reading and find out.
Now that you know the secrets, you should probably familiarize yourself with the top questions you will be asked to answer, or comment on as your digital publishing efforts grow. How many of these can you answer?
If you have thought through and formulated an answer for these already, you are ahead of the pack. If not, don't panic. You have time to learn, but you need to get started asking the tough questions now.
P.S. Got a question to add? Post it here and I will publish a list of the top digital publishing questions you need to be ready to answer. This list will be presented with answers from a panel of experts in a webinar on August 4 (save the date info coming later).
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Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.
One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.
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