What I learned at BlogWorld Expo New York.
For marketers who manage every detail of their promotional calendar, they often blog by the seat of their pants and then wonder why it doesn't yield results. Your company blog isn't just another must-have item on your marketing list; it's an important driver of improved branding, expanded reach, supported sales, and reduced marketing costs. Of course, the key is how well you execute your blogging tactics to support your business goals.
10 Tactics to Get Your Blog on Track
Want to improve your blog's effectiveness? Here are 10 tactics to use as the basis of your blog marketing plan to achieve your firm's goals based on three jam-packed days spent at BlogWorld Expo New York.
Apply these tactics to your blog marketing to improve its ability to yield measurable results. Understand that blogging is a long-term strategy that requires ongoing effort to support achieving your business goals.
Are there any other suggestions that you'd add to this list? If so, please include them in the comment section below.
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
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