What I learned at BlogWorld Expo New York.
For marketers who manage every detail of their promotional calendar, they often blog by the seat of their pants and then wonder why it doesn't yield results. Your company blog isn't just another must-have item on your marketing list; it's an important driver of improved branding, expanded reach, supported sales, and reduced marketing costs. Of course, the key is how well you execute your blogging tactics to support your business goals.
10 Tactics to Get Your Blog on Track
Want to improve your blog's effectiveness? Here are 10 tactics to use as the basis of your blog marketing plan to achieve your firm's goals based on three jam-packed days spent at BlogWorld Expo New York.
Apply these tactics to your blog marketing to improve its ability to yield measurable results. Understand that blogging is a long-term strategy that requires ongoing effort to support achieving your business goals.
Are there any other suggestions that you'd add to this list? If so, please include them in the comment section below.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT