Why I'm Checking Out Bing and Why You Should Too [Video]

  |  June 1, 2011   |  Comments

What will the Bing-Facebook partnership mean for search and a look at their unique ads.

Let's look at the new commercials Bing is using to promote its ownership with Facebook: "Sushi" and "Chromeo."

Bing continues its innovative push and its very evident desire to be your search engine of choice. On that line, Bing now integrates friends you have on Facebook and what they have "liked."

This is an important evolution, as we have known for some time that user-generated reviews are incredibly powerful sales tools. User-generated reviews from your friends stand to be even more powerful.

This Bing-Facebook partnership is an incredibly savvy move for both companies. Bing and Facebook united will likely be a serious contender for people's primary source of information gathering.

If you are in the habit of just using Google for all of your search results, I strongly encourage you to try a few searches on Bing. I think you might be pleasantly surprised at the results you get.

You can learn more about this Bing and Facebook connection here.

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SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

ABOUT THE AUTHOR

Sage Lewis

Sage Lewis is the president of SageRock Digital Marketing. SageRock has been a leader in Web marketing since 1999, offering search engine optimization, paid search marketing, social media marketing, and analytics.

Sage speaks nationally with SES and other prominent Web marketing organizations. He is one of the most sought after speakers and coaches in the field of Web marketing. From coast to coast, Sage has trained, coached, and consulted with some of the largest brands and conferences in the country.

Sage is also "The Web Marketing Video Guy" with nearly 500 Web marketing videos published. Sage writes as an expert for ClickZ in the "Search Engine Marketing" section. He lives in Akron, Ohio with his wife, Rocky, and son, Indiana.

His columns can be found in the Search Engine Watch archive.

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