What will the Bing-Facebook partnership mean for search and a look at their unique ads.
Bing continues its innovative push and its very evident desire to be your search engine of choice. On that line, Bing now integrates friends you have on Facebook and what they have "liked."
This is an important evolution, as we have known for some time that user-generated reviews are incredibly powerful sales tools. User-generated reviews from your friends stand to be even more powerful.
This Bing-Facebook partnership is an incredibly savvy move for both companies. Bing and Facebook united will likely be a serious contender for people's primary source of information gathering.
If you are in the habit of just using Google for all of your search results, I strongly encourage you to try a few searches on Bing. I think you might be pleasantly surprised at the results you get.
You can learn more about this Bing and Facebook connection here.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Sage Lewis is the president of SageRock Digital Marketing. SageRock has been a leader in Web marketing since 1999, offering search engine optimization, paid search marketing, social media marketing, and analytics.
Sage speaks nationally with SES and other prominent Web marketing organizations. He is one of the most sought after speakers and coaches in the field of Web marketing. From coast to coast, Sage has trained, coached, and consulted with some of the largest brands and conferences in the country.
Sage is also "The Web Marketing Video Guy" with nearly 500 Web marketing videos published. Sage writes as an expert for ClickZ in the "Search Engine Marketing" section. He lives in Akron, Ohio with his wife, Rocky, and son, Indiana.
His columns can be found in the Search Engine Watch archive.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT