With the name Weiner, you'd think a guy would be careful with his, um, wiener. But not Congressman Anthony Weiner who has been at the center of a media storm resulting from Twitter-based exchanges surrounding his patronymic appendage. Beyond the obvious jokes, you'll find some important lessons for businesses engaged in social media. Further, you can proactively take some steps to ensure that you're not caught with your pants down.
Anthony Weiner's 5 Social Media Lessons
From a marketing perspective, Anthony Weiner's actions, while naïve on the surface, underscore the need for businesses as well as individuals, particularly teens, to understand the longer-term implications of social media interactions. By definition, social media is about the community where it facilitates the speed and breadth of information dissemination. Here are five lessons based on Anthony Weiner's experience.
5 Steps to Be Prepared for a Social Media Flare-Up
Whether your organization is proactively involved in the social media ecosphere or sitting on the sidelines, it's critical to be prepared for an issue to flare up because you don't control the social media conversation. Therefore, take these five steps to ensure your company is ready in the current 24/7 media cycle.
Even if your organization isn't active on social media platforms, the bottom line is to make sure that everyone in your organization understands the implications of their personal and professional social media interactions to mitigate the chances that your firm will face an Anthony Weiner-type situation. Further, take the Boy Scout approach and be prepared with brand monitoring and guidelines.
Do you have any suggestions to add to either of these lists? If so, please include them in the comment section below. (Please note that this isn't a platform for venting about Anthony Weiner!)
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.