A look at the criteria that go into Google's local listings.
I wanted to spend a little bit of time to give you a video overview of the Local Search Ranking Factors report produced by David Mihm.
This annual report looks at the criteria that go into Google's local listings. Google says that one in five of all searches are local in nature. That's a huge amount of traffic. So Google has been spending a lot of time in the local space.
If you provide services or products to people in a particular region, then local search is something you should definitely keep an eye on.
I don't need to rehash all of the ranking factors here. Many other people have done that. In fact, there is a great review at Search Engine Watch here.
What is important to know is that you definitely need to spend some time and effort on your Google Places listing. If you haven't claimed your listing you'll want to do that for sure. You can start the process by going here.
And if you claimed your listing, I might suggest that you see if it can be built out one way or another. Possibly consider trying to get more reviews from third-party review sites. Possibly add some more pictures or videos to your Places page. And make sure that your address and phone number can easily be found and crawled by search engines on your website.
The Local Search Ranking Factors report is incredibly valuable to the marketing community. This kind of community sharing of information has always been the foundation of the web marketing community. This is how we have always learned about our craft. It's great to see that that tradition continues on with reports like this.
I can't wait for next year's report.
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Sage Lewis is the president of SageRock Digital Marketing. SageRock has been a leader in Web marketing since 1999, offering search engine optimization, paid search marketing, social media marketing, and analytics.
Sage speaks nationally with SES and other prominent Web marketing organizations. He is one of the most sought after speakers and coaches in the field of Web marketing. From coast to coast, Sage has trained, coached, and consulted with some of the largest brands and conferences in the country.
Sage is also "The Web Marketing Video Guy" with nearly 500 Web marketing videos published. Sage writes as an expert for ClickZ in the "Search Engine Marketing" section. He lives in Akron, Ohio with his wife, Rocky, and son, Indiana.
His columns can be found in the Search Engine Watch archive.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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1:00pm ET/10:00am PT