Motion-sensing technology holds tremendous promise for entertainment experiences, marketing and more.
Microsoft's Kinect, a motion-sensing video game controller, set a Guinness World Record as the fastest-selling consumer electronics product ever.
Immediately after the launch, the developer (or as some would say, "hacker") community went to work on the platform, creating all kinds of extensions and new uses for the system. Wired wrote a great piece on some of the early efforts and how Microsoft handled the situation. Bottom line is that these so-called hackers created applications for Kinect that Microsoft itself had not imagined (or at least, not officially supported) at the time. And then, in an uncharacteristic move, Microsoft announced plans to release an official software development kit (SDK) to enable more people to easily build on top of the technology.
The official Kinect SDK is now out in beta, and it means we can expect to see even more innovation coming from the developer community.
There is little doubt that Kinect is a massively disruptive platform that holds tremendous promise for reinventing the primetime entertainment experience. But there are, of course, innumerable implications beyond the entertainment space.
Below is a collection of some of my favorite Kinect extensions that I've run across.
Let me, selfishly, get the ones that my company, Razorfish, has built out of the way. Our emerging experiences team has created a bunch of demos that showcase the potential. Two in particular that I'd like to highlight are:
Other incredibly cool Kinect extensions:
Can't wait to see what else people dream up. And I wonder which marketer will be the first to create their own Kinect "hack?"
Jeremy Lockhorn leads the emerging media practice (EMP) at Razorfish. The team functions as a think-tank on new technologies and next-generation media, and operates as an extension of current client teams. EMP is focused on driving groundbreaking marketing solutions for clients. Jeremy is a filter, consultant, and catalyst for innovation - helping clients and internal teams to understand, evaluate, and roll out strategic pilot programs while reinventing marketing strategies to leverage the power of emerging media. Jeremy joined the agency in 1997 and is currently based in Seattle, WA. His Twitter handle is @newmediageek.
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December 2, 2015
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