Motion-sensing technology holds tremendous promise for entertainment experiences, marketing and more.
Microsoft's Kinect, a motion-sensing video game controller, set a Guinness World Record as the fastest-selling consumer electronics product ever.
Immediately after the launch, the developer (or as some would say, "hacker") community went to work on the platform, creating all kinds of extensions and new uses for the system. Wired wrote a great piece on some of the early efforts and how Microsoft handled the situation. Bottom line is that these so-called hackers created applications for Kinect that Microsoft itself had not imagined (or at least, not officially supported) at the time. And then, in an uncharacteristic move, Microsoft announced plans to release an official software development kit (SDK) to enable more people to easily build on top of the technology.
The official Kinect SDK is now out in beta, and it means we can expect to see even more innovation coming from the developer community.
There is little doubt that Kinect is a massively disruptive platform that holds tremendous promise for reinventing the primetime entertainment experience. But there are, of course, innumerable implications beyond the entertainment space.
Below is a collection of some of my favorite Kinect extensions that I've run across.
Let me, selfishly, get the ones that my company, Razorfish, has built out of the way. Our emerging experiences team has created a bunch of demos that showcase the potential. Two in particular that I'd like to highlight are:
Other incredibly cool Kinect extensions:
Can't wait to see what else people dream up. And I wonder which marketer will be the first to create their own Kinect "hack?"
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Jeremy Lockhorn leads the emerging media practice (EMP) at Razorfish. The team functions as a think-tank on new technologies and next-generation media, and operates as an extension of current client teams. EMP is focused on driving groundbreaking marketing solutions for clients. Jeremy is a filter, consultant, and catalyst for innovation - helping clients and internal teams to understand, evaluate, and roll out strategic pilot programs while reinventing marketing strategies to leverage the power of emerging media. Jeremy joined the agency in 1997 and is currently based in Seattle, WA. His Twitter handle is @newmediageek.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT