Five easy social media marketing steps.
With budget season around the corner, is your social media marketing on track to achieve its business objectives? Your social media marketing assessment should be done in the context of your overall marketing mid-year checkup.
Here's a five-point social media marketing checklist to assess how you're doing so far this year. Bear in mind where your firm is on the social media adoption curve as you answer these questions.
For your social media marketing strategy to be effective, you must constantly measure your progress, assess the environment, monitor your competitors, and track new technological developments. Once you've done your analysis, then determine where your social media marketing strategy and tactics need to be modified to achieve your goals and adjust them appropriately.
Do you have a regular social media marketing assessment in place? If so, do you have any other suggestions to add to this social media marketing checklist? If so, please include them in the comment section below.
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
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