Six tips to create more visibility behind the scenes and help you get on a pending media buy.
Fall is quickly upon us, and with it, comes football season, cooler weather, and if you're in my business, the onset of strategic planning sessions, research, briefs, request for proposals (RFPs), and media negotiations. In an effort to create more visibility behind the scenes as to what can be done to put your best foot forward to get on a pending media buy, the following are some tips you may find useful.
While you may find the above tips no-brainers and you are already following them; well then - bravo! However, in my day to day, we frequently encounter some of the above challenges that can make planning more difficult and wanted to share in hopes for an easier fall. Wouldn't we all rather be watching a little football?
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As group director of marketing services for Nurun, Amy Manus is responsible for ensuring clients' interactive strategy and objectives translate into targeted, measurable, and successful digital media campaigns.
Amy leads and manages the media team at playing a key role researching and evaluating the digital media landscape, directing clients' innovation and emerging media strategies, inclusive of social media and mobile. She is instrumental in the Nurun's global advertising strategies and development, working with teams in Canada, Europe, and Asia.
Amy is a member of the Interactive Advertising Bureau and the Atlanta Interactive Marketing Association. A native of Cincinnati, Amy received her bachelor's degree in marketing and minor in speech and communications from Clemson University.
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