Five insights from observing children that can be applied to your career.
"To bring up a child in the way he should go, travel that way yourself once in a while." - Josh Billings, 19th century American humorist
Three years ago, I had the pleasure of joining the millions of people before me by becoming the proud parent of two boys (yes, twin boys). Since, I'm an overachiever, I decided to add a third to my brood a year ago by welcoming a baby girl and incorporating the term "three under three" into my regular vocabulary. I can now state with all certainty that all the clichés regarding children are true: a baby changes your life forever, and three? Fugetaboutit.
Crosby, Stills, Nash & Young sang that we need to teach our children well, but, as many parents can attest to, the real lessons come from our children. This has not been lost on me and the lessons have become part of how I view my career. Not only am I accountable to my employer and myself, but my actions will be interpreted by children, if not today, then someday, and I want to make sure I'm setting the right example and precedent for them.
The lessons my children have taught me can be broken down in two parts: the lessons they have taught be by simply being children (aka, the things we forget as we grow older) and the lessons I have learned by being their parent (aka, the things we someday come to appreciate about our own parents). Since my children are "three under three," I'll be sticking to truisms that apply to this age group, but I invite you to please add your insights as they relate to the children in your lives as well.
Insights From Observing Children
What have you learned from the children in your life that you have applied to your career?
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Based in New York, Anna Papadopoulos has held several digital media positions and has worked across many sectors including automotive, financial, pharmaceutical, and CPG.
An advocate for creative media thinking and an early digital pioneer, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo and has been a ClickZ contributor since 2005. She began her career as a media negotiator for TBS Media Management, where she bought for media clients such as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.
Anna's ideas and columns represent only her own opinion and not her company's.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014