Eight ways post-PC affects marketing and how to integrate unique smartphone and tablet executions into your campaign.
Steve Jobs coined the term "post-PC" in reference to a new era of computing that takes the PC off its pedestal and makes it just another computing device, putting it on equal footing with smartphones, tablets, e-book readers, gaming consoles, and interactive TVs. Over the next year, marketers looking to get ahead of the curve will need to explore new ways to integrate unique smartphone and tablet executions into their campaigns. Courtesy of my company's Trends team, let's take a deeper look at how post-PC affects marketing.
A Guide to Post-PC Marketing
By looking at our respondents alongside industry forecasts for post-PC device adoption, it is plain to see that these devices resonate with consumers. Early adopters are already demonstrating that smartphones and tablets are reliable computing alternatives, which are gradually replacing laptops and PCs as media consumption devices. Advertisers will need to look for ways to tap into existing consumer behaviors to integrate these devices more appropriately into campaigns.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
For the past four years Jason Dempsey has lead Moxie's Technology department with his futuristic thinking and innovative ways. He is constantly pushing his team of 50 to challenge the conventional ways of thinking and develop unique and unprecedented programs and rich Internet applications for Moxie's clients. Being that he oversees the entire department, Dempsey works on all of Moxie's brands from Coca-Cola to 20th Century Fox to Verizon Wireless.
After graduating from Vanderbilt University, Dempsey began working for Accenture where he became immersed in the technology world. During his seven years there, he grew with the company and ultimately became an application project manager where he successfully managed project teams of 12 functional and technical resources through development, lifecycle, and delivery within budget on an aggressive timetable. He learned the ins and outs of the project management, business analysis, functional specifications, technical management, and implementation at Accenture. In 2004 he left to join Impact Innovations Group where Dempsey served as the IT optimization manager. His responsibilities included overseeing all areas of IT analysis and delivery for over $80 million franchise operations. After Impact Innovations, Dempsey went on to work for BellSouth Technology Group before joining Moxie Interactive in 2006.
Dempsey currently lives in Atlanta, GA.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT