Understanding the landscape of display advertising.
Display advertising is changing rapidly and getting more and more confusing. And many people are looking to understand its landscape.
Here are five things you need to know that you may not have thought of when it comes to display:
A year ago, the question that was most commonly asked of display technologists was, "Can you help me understand the RTB landscape?" The most common question asked in these meetings today is, "How do we hire and train more DSP experts?"
The next generation of agencies is training them today.
This column was originally published on Sept. 14, 2011 on ClickZ.
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Jeff started his Internet career working for a small interactive agency, where he led media buying and trafficking and managed all vendor relationships. Afterward, he founded a CPA network, eBound Strategies whose technology was designed by Jeff and later acquired by Nami Media in 2003. Jeff worked for Nami Media as the VP of operations, and subsequently left to found AdECN, the first exchange for online advertising.
Jeff is considered one of the few pioneers of the ad exchange. As COO and founder of AdECN, he led all strategy, product, and business development. Jeff is a thought-leader in real-time bidding technology. At Microsoft, Jeff oversaw AdECN exchange business, ran all reseller and channel partner business, as well as advised the all-up strategy for the online services division. In October 2009, Jeff left Microsoft and AdECN to found The Trade Desk.
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