Home  › Marketing › Strategies

The Power of the Handwritten Note

  |  September 15, 2011   |  Comments

Four reasons why cards and notes can be a good investment for your career.

I received a letter the other day. The kind that arrives in the mail, with a stamp and a colorful envelope addressed to me. At first glance, I thought it was a direct mail piece designed to appear friendly and personal. I imagined the agency choosing the purple envelope to inspire interest and appear unassuming, which for me, "advertising person," rings of suspicion. However, this letter was not from a direct marketer - it was from a friend. I examined the letter, the way, I imagine, someone would examine a dinosaur egg if they came across one. I immediately assumed the worst. Was she abducted and being imprisoned in an Iranian jail seeking my help? Why else would she be sending me a letter? It turns out, to say "hello."

Receiving a letter or card in the mail - or on my desk - from an acquaintance is like Christmas morning except better because you're not expecting it. The randomness of the occurrence wasn't always the case. I remember writing and receiving letters from friends and family when I was a child and teenager. When my friend married, I gave her a memory box full of letters that she wrote me the summer of 1989 when she met her husband while on family vacation. Maybe I miss letters so much because I'm from one of the last generations that can remember the experience of writing and receiving handwritten correspondence. It's different than writing/receiving an email, tweet, or status update. It's quite more personal, meaningful and permanent. It also takes more effort and is more authentic since there's less editing when you're writing (no delete button).

That's nice you're thinking, but what does this have to do with careers? A lot. A handwritten note will carry a lot of weight. It'll allow you to stand out since you'll be in the minority. People like opening an envelope and reading a personal, handwritten note. It takes more time and thought and that, in and of itself, carries a lot of weight. The means of delivery does not matter - mailing it, dropping it off on someone's desk, leaving it with a receptionist, etc. Bottom line, people are not expecting it; they will pay attention.

Secondly, part of receiving a handwritten note is more than what you write. It's also the packaging: the envelope, the image, the size, the color, etc. Many times, you can express a lot while saying very little. I've kept cards for years based on the images alone. In these cases, the image, along with the sender, marked an important milestone in my life and this card becomes a memory of that. In the same respect, think about the total package, does it communicate your overall sentiment?

Thirdly, don't only send handwritten notes as a follow-up to an interview (although that would be nice). You should always have a stash of "thank you" cards in your desk since chances are you'll always have someone to thank for something. However, also frequent card shops or be on the lookout for opportunities to surprise and delight. A service that you may want to consider is Send Out Cards, which prints out cards that you choose (using your handwriting as a font) and mails it for less money and time than it would take normally do on your own.

And finally, it's what's behind the task of writing a handwritten note/letter that's important. It shows that you took time and thought to send the right card and message to someone who was not expecting it. It keeps you thinking about others and, ultimately, being thoughtful of others is the best career investment you can make.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!


Anna Papadopoulos

Based in New York, Anna Papadopoulos has held several digital media positions and has worked across many sectors including automotive, financial, pharmaceutical, and CPG.

An advocate for creative media thinking and an early digital pioneer, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo and has been a ClickZ contributor since 2005. She began her career as a media negotiator for TBS Media Management, where she bought for media clients such as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.

Follow her on Twitter @annapapadopoulo and on LinkedIn.

Anna's ideas and columns represent only her own opinion and not her company's.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.


    Information currently unavailable


    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...