Ways to engage through useful content.
I have had a phenomenal opportunity to run workshops across the globe on social media integration. The best thing about these events has been the interaction with great brands and even greater people. I have leveraged these conversations to create a quick-start guide including a simple checklist to help you create or "fine-tune" your social strategy.
This checklist has been broken into three parts. In part one, I focus on aligning our objectives with the people that we pursue. In part two, I offer ideas on engaging through useful content. Part three is about processes, procedures, and of course, measures of success.
Aligning Goals With People
You should now have consumer groups aligned with your business objectives and matched up with what you are trying to achieve via social media.
Drive Consumer Engagement Through Content
Avoid asking your consumers to simply follow you or join you on social media. Come up with compelling reasons that will engage your consumer.
Minding Your P's, Q's, and R's
The "R" is very important – you have to be able to report on your measures of success as this will help you track your goals.
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Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.
He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world.
Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
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