What is the best way to share your content with the world in a manner that showcases how valuable and fantastic your content really is?
In my last column, I talked about creating your digital snowflake - and defining your large level strategy. This week, I am taking that down a notch to what to do with the content you create to reach your target audience.
If you are an editor of any sort, you are an expert at creating content that is fantastic beyond belief. The question is what is the best way, and the right order to share it with the world in a manner that showcases how valuable and fantastic your content really is?
For every piece of content you create, there are six primary distribution points you should consider and strategize around:
How many of these six distribution points are you active in? And which ones work best for you?
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Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.
One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.
Singapore, 5-6 March
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Hong Kong, April 2015
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