Seven social media facts you need now.
Social media continues to evolve as a means for participants to communicate, engage, and connect with their family, friends, and social media acquaintances. In the process, more people are spending more time on these platforms. From a marketing perspective, it's critical to understand their behavior to be able to effectively integrate social media into your plans.
7 Social Media Facts You Need Now
Here are seven recent social media research findings and what they mean for your marketing plans.
The bottom line for marketers is that social media continues to capture more of users' time as a place to interact and communicate with people and businesses of their choosing. In the process, social media has become more mainstream in its demographics and its usage has spread across technology devices. To ensure your marketing effectively engages with your target market, understand how your prospects and customers use these platforms and what they want from your organization.
Is there anything else that you'd add to this list? If so, please include your comments in the comment section below.
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT