Seven social media facts you need now.
Social media continues to evolve as a means for participants to communicate, engage, and connect with their family, friends, and social media acquaintances. In the process, more people are spending more time on these platforms. From a marketing perspective, it's critical to understand their behavior to be able to effectively integrate social media into your plans.
7 Social Media Facts You Need Now
Here are seven recent social media research findings and what they mean for your marketing plans.
The bottom line for marketers is that social media continues to capture more of users' time as a place to interact and communicate with people and businesses of their choosing. In the process, social media has become more mainstream in its demographics and its usage has spread across technology devices. To ensure your marketing effectively engages with your target market, understand how your prospects and customers use these platforms and what they want from your organization.
Is there anything else that you'd add to this list? If so, please include your comments in the comment section below.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT