Five easy steps that Yahoo needs to take to get itself out of its death spiral.
You know I have been over you, Yahoo. You have disappointed me time and time again.
But now you have my eye again.
I love the way you kicked Carol to the curb. She has been whiny since the beginning. Nothing is her fault. Everybody around her is to blame. I know that’s the strategy for staying alive in your job these days. But it’s so annoying and boring.
The only thing better you could have done was to fire her through your company-wide email list firstname.lastname@example.org. She apparently thought it was appropriate to bring the kids into the fight. Nobody is really into being classy around your parts. You could have had a lot more fun with that than a simple written-out phone call. If she hadn’t picked up would you have left a voicemail? That would have been pretty sweet.
But that’s all "Jersey Shore" drama under the bridge. Let's talk about next season.
This is a great moment for you. You are at a crossroads that could significantly change the future of your company. You can either continue down the same MySpace-inspired road you are on. Or you can turn right down a new road.
It's not hard. It doesn’t take a genius to figure out how to make this work.
Here are five easy steps to get yourself out of your death spiral:
You have a really easy choice. You have two options:
Please pick option two. The world is filled with mediocre, hollow companies. Today is your chance to change all that at Yahoo. Be great.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Sage Lewis is the president of SageRock Digital Marketing. SageRock has been a leader in Web marketing since 1999, offering search engine optimization, paid search marketing, social media marketing, and analytics.
Sage speaks nationally with SES and other prominent Web marketing organizations. He is one of the most sought after speakers and coaches in the field of Web marketing. From coast to coast, Sage has trained, coached, and consulted with some of the largest brands and conferences in the country.
Sage is also "The Web Marketing Video Guy" with nearly 500 Web marketing videos published. Sage writes as an expert for ClickZ in the "Search Engine Marketing" section. He lives in Akron, Ohio with his wife, Rocky, and son, Indiana.
His columns can be found in the Search Engine Watch archive.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT