It's a momentous event - costly, resource intensive, and probably months in the making, but a new site launch can be a non-event or worse, a disaster, if you have not approached it carefully.
Presumably you embarked on building the new site for one or several typical reasons such as your old site:
Maybe the old site was just old and needed an update. There are hundreds of other good reasons to build a new site and there are hundreds of possible ways to undermine that launch.
When you finally do launch your new site, you want to be able to celebrate the positive, measurable impact it has on your business goals. That means it needs to be a deliberate, strategic undertaking from the planning stages all the way to your launch. Having done this innumerable times for ourselves and clients, we have seen the common tripping points and have distilled the process in a handy sheet you can download here.
If you are contemplating a new site project, keep these tips in mind:
Successful site development requires a disciplined approach that respects the importance of details and the place of the site within the larger communications picture. Now pop the cork and celebrate - you've earned it!
Any words of wisdom to share from your site development experience?
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Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.
Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, SES, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting.
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