Take average ad copy to advanced ad copy and improve overall performance of your PPC program.
Are your ads suffering from structural damage not fit for PPC? Over time, if not optimized, your ad copy can become ineffective and fail to perform as competitors continuously update their ads and implement the new technologies.
Now is a good time to review your current ads, their performance, and potential to improve your program results.
Not just a quick fix, use the best practices below to makeover your PPC ads and get a fresh start.
From Drab to Fab: Ad Makeover
Using some of the tips above can take average ad copy to advanced ad copy in minutes and improve overall performance of your PPC program. Try these tactics yourself and optimize to improve performance as needed.
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Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google AdWords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search. Follow her on Twitter @LisaRocksSEM.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT