Are your ads suffering from structural damage not fit for PPC? Over time, if not optimized, your ad copy can become ineffective and fail to perform as competitors continuously update their ads and implement the new technologies.
Now is a good time to review your current ads, their performance, and potential to improve your program results.
Not just a quick fix, use the best practices below to makeover your PPC ads and get a fresh start.
From Drab to Fab: Ad Makeover
Using some of the tips above can take average ad copy to advanced ad copy in minutes and improve overall performance of your PPC program. Try these tactics yourself and optimize to improve performance as needed.
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Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google AdWords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search. Follow her on Twitter @LisaRocksSEM.
March 19, 2014