Lessons on where publishers should focus their minds to shape their businesses' future from an expert.
David H. Gilmour, owner of Zinio and VIVmag (two of the companies I am the CMO of) recently wrote a book called "Start Up: The Life and Lessons of a Serial Entrepreneur." This book is relevant to anyone who works for a living.
"Start Up" does a phenomenal job in mentoring anyone in the business world who is looking to be more successful at their job. He does it in a fascinating way that weaves his personal and business adventures and experiences into learnings that will resonate with you personally. You will read this book quickly and walk away inspired and enthused.
David is an octogenarian and nowhere near slowing down in his business prowess. Zinio was David's 10th company. And, most every company he has created or built (there have been 10 large ventures to date) has become a global phenomenon. Some of the more notable companies he has built prior to Zinio and VIVmag include Fiji Water and Barrick Gold.
His book is so intriguing that Robert Frank, an author of his own right and reporter for The Wall Street Journal held a video interview with David regarding the book. Given the publishing world's need to act like an entrepreneur in a burgeoning digital and mobile industry, this interview does a great job at communicating relevant points about where we should focus our minds to shape our businesses' future. And, it includes three secrets to success. I hope you enjoy it as much as I did.
Message me if you would like to get the first chapter of "Start Up" for free.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT