Lessons on where publishers should focus their minds to shape their businesses' future from an expert.
David H. Gilmour, owner of Zinio and VIVmag (two of the companies I am the CMO of) recently wrote a book called "Start Up: The Life and Lessons of a Serial Entrepreneur." This book is relevant to anyone who works for a living.
"Start Up" does a phenomenal job in mentoring anyone in the business world who is looking to be more successful at their job. He does it in a fascinating way that weaves his personal and business adventures and experiences into learnings that will resonate with you personally. You will read this book quickly and walk away inspired and enthused.
David is an octogenarian and nowhere near slowing down in his business prowess. Zinio was David's 10th company. And, most every company he has created or built (there have been 10 large ventures to date) has become a global phenomenon. Some of the more notable companies he has built prior to Zinio and VIVmag include Fiji Water and Barrick Gold.
His book is so intriguing that Robert Frank, an author of his own right and reporter for The Wall Street Journal held a video interview with David regarding the book. Given the publishing world's need to act like an entrepreneur in a burgeoning digital and mobile industry, this interview does a great job at communicating relevant points about where we should focus our minds to shape our businesses' future. And, it includes three secrets to success. I hope you enjoy it as much as I did.
Message me if you would like to get the first chapter of "Start Up" for free.
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Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.
One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.
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Paid Search in the Mobile Era
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June 10, 2015
12:00pm ET/9:00am PT