David H. Gilmour, owner of Zinio and VIVmag (two of the companies I am the CMO of) recently wrote a book called "Start Up: The Life and Lessons of a Serial Entrepreneur." This book is relevant to anyone who works for a living.
"Start Up" does a phenomenal job in mentoring anyone in the business world who is looking to be more successful at their job. He does it in a fascinating way that weaves his personal and business adventures and experiences into learnings that will resonate with you personally. You will read this book quickly and walk away inspired and enthused.
David is an octogenarian and nowhere near slowing down in his business prowess. Zinio was David's 10th company. And, most every company he has created or built (there have been 10 large ventures to date) has become a global phenomenon. Some of the more notable companies he has built prior to Zinio and VIVmag include Fiji Water and Barrick Gold.
His book is so intriguing that Robert Frank, an author of his own right and reporter for The Wall Street Journal held a video interview with David regarding the book. Given the publishing world's need to act like an entrepreneur in a burgeoning digital and mobile industry, this interview does a great job at communicating relevant points about where we should focus our minds to shape our businesses' future. And, it includes three secrets to success. I hope you enjoy it as much as I did.
Message me if you would like to get the first chapter of "Start Up" for free.
Jeanniey Mullen is global executive vice president and chief marketing officer of Zinio, the world's foremost digital publishing products and services company, and home of the largest newsstand. She holds the same roles concurrently for VIVmag, the world's first exclusively digital luxury women's magazine. Renowned as a pioneer in e-mail marketing — the nascent stage of the digital marketing revolution — Mullen has employed her penchant for building active and engaged communities by architecting processes and systems for delivering exceptional customer service and relevant content across multiple media. She is widely credited for her pivotal role in ushering in a new era of digital marketing communications.
Founder and current executive director of the Email Experience Council, Jeanniey has broadened her reach to master the social, mobile, and digital publishing and advertising industries. Today, she brings this extensive experience to bear in her role as the public face of Zinio and VIVmag, defining and implementing strategies to build partnerships with publishers, brands, and consumers. These initiatives command monumental growth for both companies. She is an accomplished author with two books to her credit, as well as a regular columnist for ClickZ. Mullen is a frequent and highly sought-after speaker at digital marketing, e-tail, and publishing events around the world.
June 5, 2013
1:00pm ET / 10:00am PT