Five easy-to-implement social commerce tactics.
Social commerce is the evolution of shopping in a social media-empowered, mobile device-connected world. Social commerce extends across the entire marketing process from product development through to post-purchase fans and brand advocacy.
5 Reasons to Add Social Commerce to Your Marketing Mix
As the focus of a panel I moderated at last week's Social Media Marketing and Monitoring 2011, social commerce isn't just another social media flash in the pan, new technology, or e-commerce add-on. Social commerce provides useful content, support, and purchasing capabilities to consumers when and where they need it. Here are five facts that make the business case for social commerce.
5 Easy-to-Implement Social Commerce Tactics
Like any other form of marketing, social commerce requires a fully integrated marketing plan. Here are five social commerce tactics that leverage social media engagement to drive measurable results.
Social commerce provides social context for your offering. To this end, you need to be engaged on the social media platforms where your prospects and customers are to provide the information they need whether it's on your website, third-party sites, or social media networks, and enable customers to be able to access this information and purchase capability via a mobile device.
What would you add to this list of social commerce tactics and why?
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT