If you start with doing what you love, the rest will flow from there.
Entrepreneur Magazine recently ran an article titled "Steve Jobs and the Seven Rules of Success" by renowned communications coach and former national news correspondent Carmine Gallo. It's an inspiring article that lays out core advice for succeeding in any business. Without question, Steve Jobs was a singular talent who made an incredible impact on the world and how we all interact with technology and consume media. However, as Carmine points out, the principles Steve Jobs relied on can be applied to anyone looking to succeed. With that in mind, I took the liberty of customizing the following Steve Jobs axioms to the email marketing industry.
It all starts with number one, and the rest flow from that. Personally, I love data. I love monitoring and changing consumer behavior. I love database marketing. It's that passion that drives me to follow through with the other six success factors that have made Steve Jobs successful. The world has lost a great innovator, but we can all keep his spirit alive by adopting the principles he lived by.
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An industry veteran, Tal Nathan has been helping organizations deliver valued and effective email marketing services for more than 10 years. In his role of vice president of client services, Nathan manages all client services for StrongMail to ensure that their respective clients receive the highest level of professional service available in today’s competitive marketplace. Previously, Nathan served as vice president and general manager of client services for Epsilon, where he led online strategy for the company’s top-tier clients, with a focus on the retail, travel and financial verticals. Prior to Epsilon, he was the vice president of client engineering at infoGroup, where he led and managed integration services for its Yesmail division. No stranger to technology, Nathan began his career at BDO Seldman, where he provided a range of business management and technology services to Fortune 500 companies. Nathan holds a BS in mechanical engineering from UCLA.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT