If you start with doing what you love, the rest will flow from there.
Entrepreneur Magazine recently ran an article titled "Steve Jobs and the Seven Rules of Success" by renowned communications coach and former national news correspondent Carmine Gallo. It's an inspiring article that lays out core advice for succeeding in any business. Without question, Steve Jobs was a singular talent who made an incredible impact on the world and how we all interact with technology and consume media. However, as Carmine points out, the principles Steve Jobs relied on can be applied to anyone looking to succeed. With that in mind, I took the liberty of customizing the following Steve Jobs axioms to the email marketing industry.
It all starts with number one, and the rest flow from that. Personally, I love data. I love monitoring and changing consumer behavior. I love database marketing. It's that passion that drives me to follow through with the other six success factors that have made Steve Jobs successful. The world has lost a great innovator, but we can all keep his spirit alive by adopting the principles he lived by.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
An industry veteran, Tal Nathan has been helping organizations deliver valued and effective email marketing services for more than 10 years. In his role of vice president of client services, Nathan manages all client services for StrongMail to ensure that their respective clients receive the highest level of professional service available in today’s competitive marketplace. Previously, Nathan served as vice president and general manager of client services for Epsilon, where he led online strategy for the company’s top-tier clients, with a focus on the retail, travel and financial verticals. Prior to Epsilon, he was the vice president of client engineering at infoGroup, where he led and managed integration services for its Yesmail division. No stranger to technology, Nathan began his career at BDO Seldman, where he provided a range of business management and technology services to Fortune 500 companies. Nathan holds a BS in mechanical engineering from UCLA.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT