Entrepreneur Magazine recently ran an article titled "Steve Jobs and the Seven Rules of Success" by renowned communications coach and former national news correspondent Carmine Gallo. It's an inspiring article that lays out core advice for succeeding in any business. Without question, Steve Jobs was a singular talent who made an incredible impact on the world and how we all interact with technology and consume media. However, as Carmine points out, the principles Steve Jobs relied on can be applied to anyone looking to succeed. With that in mind, I took the liberty of customizing the following Steve Jobs axioms to the email marketing industry.
It all starts with number one, and the rest flow from that. Personally, I love data. I love monitoring and changing consumer behavior. I love database marketing. It's that passion that drives me to follow through with the other six success factors that have made Steve Jobs successful. The world has lost a great innovator, but we can all keep his spirit alive by adopting the principles he lived by.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
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An industry veteran, Tal Nathan has been helping organizations deliver valued and effective email marketing services for more than 10 years. In his role of vice president of client services, Nathan manages all client services for StrongMail to ensure that their respective clients receive the highest level of professional service available in today’s competitive marketplace. Previously, Nathan served as vice president and general manager of client services for Epsilon, where he led online strategy for the company’s top-tier clients, with a focus on the retail, travel and financial verticals. Prior to Epsilon, he was the vice president of client engineering at infoGroup, where he led and managed integration services for its Yesmail division. No stranger to technology, Nathan began his career at BDO Seldman, where he provided a range of business management and technology services to Fortune 500 companies. Nathan holds a BS in mechanical engineering from UCLA.
June 5, 2013
1:00pm ET / 10:00am PT
June 20, 2013
1:00pm ET / 10:00am PT