Shine some light on the fears that are holding your marketing back.
For some marketers, every day is Halloween since the social media landscape is filled with monsters waiting to destroy their business. With one out of every five minutes online spent on social media networks and blogs, social media is here to stay. Therefore, it's time to shine some light on these fears that are holding your marketing back.
Here's how to take the scare out of five social media marketing monsters:
While your firm's social media demons may seem scary, instead of ignoring them and hoping that they'll go away, you're better off assessing the challenges with each one and finding appropriate marketing tactics to make the issues manageable so that they work to improve your offering, brand perception, and increase sales. This way you'll be able to get them to remove their monster costume and get your marketing on track.
Are there any other social media demons that you're facing? If so, what are they and how are you removing the issues for your marketing? Please include your response in the section below.
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
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