Consistent asking of empowering questions changes corporate culture and gets people taking on more responsibility.
When Ryan Caplan, CEO, ColdLight Solutions, spoke at last week's Web Analytics Association Symposium in Philadelphia, he shared a Harvard Business Review article that was well worth repeating. On a side note, if you have the chance to see Ryan speak, do yourself a favor and spend the time. He's smart, funny, and knows his stuff.
The article in question was a blog post by Judith Ross called "How to Ask Better Questions" and, as Ryan did for us in person, I will summarize for you in print.
Judith advises us to ask questions that "inspire people to think in new ways, expand their range of vision, and enable them to contribute more to the organization."
Here's Judith's (paraphrased) list of what makes for great questions. You can recognize the most effective and empowering questions because they:
Consistent asking of empowering questions changes corporate culture and gets people taking on more responsibility for problems, solutions, and responsibility for outcomes. It lets those around you feel more valuable.
Judith Ross' post delves into asking open-ended questions as a management style for teasing insight out of employees. We can learn from this to ask better questions of the data we collect.
And beyond just thinking about how to get more insights from the data you're collecting, don't forget to help the people in your organization feel more insightful and train them to ask better questions as well. Everybody wins.
Many thanks to Ryan Caplan for the pointer. It inspired me to think in new ways, expand my range of vision, and contribute more to my readers.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Jim Sterne is an international consultant who focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, is the founding president and current chairman of the Digital Analytics Association and produces the eMetrics Summit and the Media Analytics Summit.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT