Google is nothing if not progressive, and for this reason many of the innovations made to AdWords warrant a closer look.
For many digital marketers, the fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google's newest offering, said to flip "the search engine on its head," does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search.
Dynamic Search Ads is just one of dozens of innovations Google has made to its AdWords product over the past few years. Google paid search has evolved to include everything from video to coupons and a call feature, all in the name of improving advertiser results. Not every Google product is a good fit for every advertiser - in fact, some of its offerings aren't even available to the masses yet. But Google is nothing if not progressive, and for this reason many of them warrant a closer look.
Google is infamous for experimenting with its AdWords products (not to mention giving them countless different names). The advantage for advertisers is a glut of program options and a fresh take on how to supercharge those two little lines of text. Take some time to learn what's new in Google Ad Innovations. The company's next unit could be the one you've been waiting for.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Tessa Wegert is a business reporter and former media strategist specializing in digital. In addition to writing for ClickZ since 2002, she has contributed to such publications as USA Today, Marketing Magazine, Mashable, and The Globe and Mail. Tessa manages marketing and communications for Enlighten, one of the first full-service digital marketing strategy agencies servicing such brands as Bioré, Food Network, illy, and Hunter Douglas. She has been working in online media since 1999.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.