Google is nothing if not progressive, and for this reason many of the innovations made to AdWords warrant a closer look.
For many digital marketers, the fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google's newest offering, said to flip "the search engine on its head," does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search.
Dynamic Search Ads is just one of dozens of innovations Google has made to its AdWords product over the past few years. Google paid search has evolved to include everything from video to coupons and a call feature, all in the name of improving advertiser results. Not every Google product is a good fit for every advertiser - in fact, some of its offerings aren't even available to the masses yet. But Google is nothing if not progressive, and for this reason many of them warrant a closer look.
Google is infamous for experimenting with its AdWords products (not to mention giving them countless different names). The advantage for advertisers is a glut of program options and a fresh take on how to supercharge those two little lines of text. Take some time to learn what's new in Google Ad Innovations. The company's next unit could be the one you've been waiting for.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Tessa Wegert is a business reporter and former media strategist specializing in digital. In addition to writing for ClickZ since 2002, she has contributed to such publications as USA Today, Marketing Magazine, Mashable, and The Globe and Mail. Tessa manages marketing and communications for Enlighten, one of the first full-service digital marketing strategy agencies servicing such brands as Bioré, Food Network, illy, and Hunter Douglas. She has been working in online media since 1999.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT