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Infographics: The CliffsNotes of the Internet?

  |  November 11, 2011   |  Comments

Have infographics become the publisher's best friend?

At my company we have a PC, MAC, iOS, WebOS, and TouchPad app. Our biggest challenge in product design used to be making sure that as new browsers came out we could support them. Today, our app on the Android market reaches over 750 different devices running "some" version of Android. While Google attempts to publish guidelines that ensure consistency, as you can imagine, an open system offers an open bed for innovation and inconsistency.

Over the years, the world wide web has continued to spiral out of control in this same manner. While there are guidelines for information and insights, what is published on the Internet of today ranges from the conservative to the out-of-this-world wackiness. As a publisher looking for insights to enhance your approach to a digital and mobile marketplace, how can you best navigate the Internet?

The answer might just lie in infographics. Brands have latched onto a unique way to consolidate content strewn all over the Internet in a cohesive manner. Today, I wanted to share my top five favorite infographics with you and ask you: do you think infographics have become the publisher's best friend? Are they the CliffsNotes of the Internet?

  1. How to reach 100 million people from one website.
  2. The mobile web: what is life online like every 60 seconds?
  3. The rules of the Internet for yesterday and today.
  4. The summary of the best infographics out there (although some are very old).
  5. "The Do's and Dont's of Infographic Design: Revisited."

While infographics will not answer every question you have ever had about publishing online, or in a mobile manner, they do a great job of summing up high level insights. The top five things I think infographics add to the thought process for publishers are as follows:

  1. They force you to digest a large amount of data in a small period. It gets the creative juices flowing!
  2. They introduce new aspects of thinking and put things in perspective. Understanding that 1 million people "like" something on Facebook every day (and feeling that is impressive) until you see that in just four minutes 1 million pieces of fruit are sliced on Fruit Ninja, changes the way you consider usage.
  3. They help you logically consider topics of conversation.
  4. They encourage you to dive deeper into new topics. Now that I know what the hottest emerging country on LinkedIn is, I want to figure out how to do a better job of getting my products and services merchandised there as well.
  5. The comments shared on infographics give you even deeper insights into how the content is being absorbed and often times leads to some fantastic conversation.

If you think infographics are old hat, can't help a publisher's plan, or are not compelling, think again. The infographic may just resurface as the content management system we could all get a lot of use out of.

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ABOUT THE AUTHOR

Jeanniey Mullen

Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.

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