At my company we have a PC, MAC, iOS, WebOS, and TouchPad app. Our biggest challenge in product design used to be making sure that as new browsers came out we could support them. Today, our app on the Android market reaches over 750 different devices running "some" version of Android. While Google attempts to publish guidelines that ensure consistency, as you can imagine, an open system offers an open bed for innovation and inconsistency.
Over the years, the world wide web has continued to spiral out of control in this same manner. While there are guidelines for information and insights, what is published on the Internet of today ranges from the conservative to the out-of-this-world wackiness. As a publisher looking for insights to enhance your approach to a digital and mobile marketplace, how can you best navigate the Internet?
The answer might just lie in infographics. Brands have latched onto a unique way to consolidate content strewn all over the Internet in a cohesive manner. Today, I wanted to share my top five favorite infographics with you and ask you: do you think infographics have become the publisher's best friend? Are they the CliffsNotes of the Internet?
While infographics will not answer every question you have ever had about publishing online, or in a mobile manner, they do a great job of summing up high level insights. The top five things I think infographics add to the thought process for publishers are as follows:
If you think infographics are old hat, can't help a publisher's plan, or are not compelling, think again. The infographic may just resurface as the content management system we could all get a lot of use out of.
Jeanniey Mullen is global executive vice president and chief marketing officer of Zinio, the world's foremost digital publishing products and services company, and home of the largest newsstand. She holds the same roles concurrently for VIVmag, the world's first exclusively digital luxury women's magazine. Renowned as a pioneer in e-mail marketing — the nascent stage of the digital marketing revolution — Mullen has employed her penchant for building active and engaged communities by architecting processes and systems for delivering exceptional customer service and relevant content across multiple media. She is widely credited for her pivotal role in ushering in a new era of digital marketing communications.
Founder and current executive director of the Email Experience Council, Jeanniey has broadened her reach to master the social, mobile, and digital publishing and advertising industries. Today, she brings this extensive experience to bear in her role as the public face of Zinio and VIVmag, defining and implementing strategies to build partnerships with publishers, brands, and consumers. These initiatives command monumental growth for both companies. She is an accomplished author with two books to her credit, as well as a regular columnist for ClickZ. Mullen is a frequent and highly sought-after speaker at digital marketing, e-tail, and publishing events around the world.
May 22, 2013
1:00pm ET / 10:00am PT
June 5, 2013
1:00pm ET / 10:00am PT