We are officially entering the holiday season. Black Friday will be followed by Cyber Monday, followed by 12 days of Christmas, followed by last chance for shipping, followed by gift cards, followed by redemptions.
Before you can blink, it will be January 15. Planning for holiday 2011 is done; it's now time to execute on the plan.
When all is said and done, and you've had time to catch your breath, it's important to carefully evaluate how it went - including how your tactics affected your results, whether positively or negatively.
To that end, here are five questions you'll want to reflect on as you look back…and most importantly look forward.
5 Questions to Ask Yourself About Your 2011 Holiday Email Programs
Hopefully, you asked yourself all of these questions last year and were able to apply your learnings to this year's batch of holiday campaigns. While this can be an extremely stressful time of year for marketers, the immense scale of your efforts also represents the best opportunity to learn what tactics best resonate with your customers. Make sure to take the time to find out what worked and what didn't, and you will continue to see your programs improve.
Did I leave any questions out? Feel free to add your own in the comments.
An industry veteran, Tal Nathan has been helping organizations deliver valued and effective email marketing services for more than 10 years. In his role of vice president of client services, Nathan manages all client services for StrongMail to ensure that their respective clients receive the highest level of professional service available in today’s competitive marketplace. Previously, Nathan served as vice president and general manager of client services for Epsilon, where he led online strategy for the company’s top-tier clients, with a focus on the retail, travel and financial verticals. Prior to Epsilon, he was the vice president of client engineering at infoGroup, where he led and managed integration services for its Yesmail division. No stranger to technology, Nathan began his career at BDO Seldman, where he provided a range of business management and technology services to Fortune 500 companies. Nathan holds a BS in mechanical engineering from UCLA.
May 22, 2013
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