Ten tips that can help drive you toward perfect engagement this holiday season.
Businesses are standing by to launch their holiday campaigns, while many have already started their pre-holiday marketing initiatives. Consumers are going to expect much more from you this season. Social media has made them more involved and aware and they expect you to fire on all digital channels - email, mobile, and social.
To help you perfect your campaigns, here is a quick reminder of all the components that can help drive you toward perfect engagement.
If you run marketing for a financial institution, travel, or entertainment company, keep in mind that the gift of cash or gift cards are just as well appreciated. All the same principles apply to you.
I wish you all a Happy Thanksgiving and a great start toward a very successful holiday season!
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.
He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world.
Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET