Ten tips that can help drive you toward perfect engagement this holiday season.
Businesses are standing by to launch their holiday campaigns, while many have already started their pre-holiday marketing initiatives. Consumers are going to expect much more from you this season. Social media has made them more involved and aware and they expect you to fire on all digital channels - email, mobile, and social.
To help you perfect your campaigns, here is a quick reminder of all the components that can help drive you toward perfect engagement.
If you run marketing for a financial institution, travel, or entertainment company, keep in mind that the gift of cash or gift cards are just as well appreciated. All the same principles apply to you.
I wish you all a Happy Thanksgiving and a great start toward a very successful holiday season!
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Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.
He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world.
Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT