Home  › Marketing › Strategies

Gift Giving Guide for the 2011 Holiday Season

  |  December 1, 2011   |  Comments

Three ways to give your attitude toward gift giving a facelift.

Ditch the ties, crochet sweaters, and gift cards - it's time to revolutionize the way you think of holiday gift giving. Gifts need not be mandatory annual exercises, but can be strategic and advancing for you and your career.

Here are three ways to give your perception of and attitude toward gift giving a 2012 facelift:

To Whom?

Rule: Give to the person(s) least expecting a gift; not only will this negate the immediate assumption that your gift lacks purpose, reason, or sincerity, but it ascertains that they will think more about your gift than any other.

  • Possible recipients include: Cleaning staff, superintendant, security guards, janitors, not your boss's secretary (but the boss you want to work for), your "worst," most dormant client.
  • Why they are the right people: Firstly, these are the people who deserve the gifts and will appreciate them the most. Secondly, while giving these gifts is intrinsically fulfilling and kind, these people speak and they speak to everyone. The more surprised they are, the more they speak about it; the better you look, the more people like you.

Everyone wants to hire the popular person in the office, who gets along with everyone from the elevator serviceman to the boss. People skills, personality, and relatability are all key characteristics that hiring managers are constantly looking for in candidates.

What?

Rule: Dig deep! It's all in the details, so do research, ask around, and find something specific to them. Engage in conversation and discover what she can use or enjoy.

  • Example No. 1: You're talking to a secretary in the office and arguing over who has the better coffee, Dunkin' Donuts or Starbucks. She is adamant that Dunkin' Donuts is better. So buy her an engraved mug from Dunkin' Donuts with packets of Dunkin' Donuts coffee - or give her everything from Starbucks.
  • Example No. 2: You're chatting with a security guard about his weekend and he mentions he was surfing with some friends. Get him a subscription to a surfing magazine sent directly to his residence with a short note from you.

Attention to detail speaks volumes about someone; it's the difference between simply giving a gift and building a relationship. Utilize holiday gifts to stand out from the crowd and separate yourself from other candidates; you never know when it will come around to give you that extra help you need.

How?

Rule: Discreet is sweet - don't hand it over like you would a bill at a restaurant. Be creative and in doing so, reveal another level of your sincerity and creativity.

  • Strategy is key. Demonstrate how practical the gift is by inserting it into their daily lives. For example, bring the superintendent fresh coffee in his brand new engraved thermos!
  • Stick to subtlety and increase the impact. If you're replacing something, replace it without them knowing. If you're close enough with them, buy them a new app for their phone/tablet and leave a Post-it stuck to the back of the device.

The best in the business make it look easy. Don't turn your gift into a huge deal or monumental event; impress your future employers and employees with your suave subtlety and confidence.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Alan Cutter

In the jungle of recruiting, Alan Cutter is the lion. Alan founded New York City's premier digital media recruiting agency, AC Lion International, over 15 years ago and continues to lead the growing company as their fearless CEO. From search, ad agencies, and publishers to DSPs and third-party data providers, Alan steers AC Lion through the intricacies of the integrated and digital media space. With offices in New York, Los Angeles, San Francisco, and Israel, AC Lion has placed thousands of people and negotiated over $75 million in compensation. AC Lion was recently named one of the Top Ten Entrepreneurial Places to Work by NY Enterprise Report.

Prior to AC Lion, Alan was senior manager at OTEC and played an integral part in the company's evolution into HotJobs.com. Much of Alan's success can be attributed to his belief in and passion for people; ask any of Alan's clients, employees and he/she will speak volumes of their boss's care, consideration, as a compliment to his innovative thinking and out of the box problem solving capabilities.

If you don't see Alan in the office, you can find him in Long Beach with his wife, Jessica, two kids Cobi and Avra, and their beloved surfboards.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...