Home  › Marketing › Strategies
microsoft-97fordtaurus

If AOL Is Ford, What's Facebook?

  |  December 7, 2011   |  Comments

If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals?

microsoft-97fordtaurus

When AOL CEO Tim Armstrong likened AOL to iconic auto brand Ford during a recent UBS media conference, perhaps he should have been more specific. It's a 1997 Ford Taurus.

"I think from the standpoint of, we're in the middle of the industrial revolution for information, and we happen to be the Ford brand," said Armstrong according to a Monday New York Times report.

Ok Mr. Armstrong, we'll play along. But let's take your analogy a step farther. If the AOL brand is Ford - or by our tongue-in-cheek analysis, a '97 Taurus - what does that make other big digital media brands like Yahoo, Facebook, and Twitter?

Here's our quick list:

Microsoft: 1999 Buick Century
It's what your parents drive.

Google: 2008 Toyota Land Cruiser SUV
All-terrain and a bit of a road hog.

Yahoo: 2002 Dodge Caravan
Stodgy and a mess in the backseat.

Facebook: 2009 Mazda Miata
You love showing it off to friends, but it's not exactly safe.

Apple: 2010 Volkswagen Beetle
Sleek design, appealing to obsessives yet suitable for the masses.

groupon-dodgechallenger

Groupon: 2011 Dodge Challenger
All the rage, but there are so many of them on the road.

Twitter: 2010 MINI Cooper Hardtop
Stylish yet utilitarian. And it's small - get it?

twitter-minicooper

Foursquare: 2011 Nissan Cube
Young, built for the city and, well, it's square.

YouTube: 2010 Porsche Boxster
Eye candy, but so many spoilers.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...