Home  › Marketing › Strategies
microsoft-97fordtaurus

If AOL Is Ford, What's Facebook?

  |  December 7, 2011   |  Comments

If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals?

microsoft-97fordtaurus

When AOL CEO Tim Armstrong likened AOL to iconic auto brand Ford during a recent UBS media conference, perhaps he should have been more specific. It's a 1997 Ford Taurus.

"I think from the standpoint of, we're in the middle of the industrial revolution for information, and we happen to be the Ford brand," said Armstrong according to a Monday New York Times report.

Ok Mr. Armstrong, we'll play along. But let's take your analogy a step farther. If the AOL brand is Ford - or by our tongue-in-cheek analysis, a '97 Taurus - what does that make other big digital media brands like Yahoo, Facebook, and Twitter?

Here's our quick list:

Microsoft: 1999 Buick Century
It's what your parents drive.

Google: 2008 Toyota Land Cruiser SUV
All-terrain and a bit of a road hog.

Yahoo: 2002 Dodge Caravan
Stodgy and a mess in the backseat.

Facebook: 2009 Mazda Miata
You love showing it off to friends, but it's not exactly safe.

Apple: 2010 Volkswagen Beetle
Sleek design, appealing to obsessives yet suitable for the masses.

groupon-dodgechallenger

Groupon: 2011 Dodge Challenger
All the rage, but there are so many of them on the road.

Twitter: 2010 MINI Cooper Hardtop
Stylish yet utilitarian. And it's small - get it?

twitter-minicooper

Foursquare: 2011 Nissan Cube
Young, built for the city and, well, it's square.

YouTube: 2010 Porsche Boxster
Eye candy, but so many spoilers.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...