If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals?
When AOL CEO Tim Armstrong likened AOL to iconic auto brand Ford during a recent UBS media conference, perhaps he should have been more specific. It's a 1997 Ford Taurus.
"I think from the standpoint of, we're in the middle of the industrial revolution for information, and we happen to be the Ford brand," said Armstrong according to a Monday New York Times report.
Ok Mr. Armstrong, we'll play along. But let's take your analogy a step farther. If the AOL brand is Ford - or by our tongue-in-cheek analysis, a '97 Taurus - what does that make other big digital media brands like Yahoo, Facebook, and Twitter?
Here's our quick list:
Microsoft: 1999 Buick Century
It's what your parents drive.
Google: 2008 Toyota Land Cruiser SUV
All-terrain and a bit of a road hog.
Yahoo: 2002 Dodge Caravan
Stodgy and a mess in the backseat.
Facebook: 2009 Mazda Miata
You love showing it off to friends, but it's not exactly safe.
Apple: 2010 Volkswagen Beetle
Sleek design, appealing to obsessives yet suitable for the masses.
Groupon: 2011 Dodge Challenger
All the rage, but there are so many of them on the road.
Twitter: 2010 MINI Cooper Hardtop
Stylish yet utilitarian. And it's small - get it?
Foursquare: 2011 Nissan Cube
Young, built for the city and, well, it's square.
YouTube: 2010 Porsche Boxster
Eye candy, but so many spoilers.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT