Home  › Marketing › Strategies
microsoft-97fordtaurus

If AOL Is Ford, What's Facebook?

  |  December 7, 2011   |  Comments

If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals?

microsoft-97fordtaurus

When AOL CEO Tim Armstrong likened AOL to iconic auto brand Ford during a recent UBS media conference, perhaps he should have been more specific. It's a 1997 Ford Taurus.

"I think from the standpoint of, we're in the middle of the industrial revolution for information, and we happen to be the Ford brand," said Armstrong according to a Monday New York Times report.

Ok Mr. Armstrong, we'll play along. But let's take your analogy a step farther. If the AOL brand is Ford - or by our tongue-in-cheek analysis, a '97 Taurus - what does that make other big digital media brands like Yahoo, Facebook, and Twitter?

Here's our quick list:

Microsoft: 1999 Buick Century
It's what your parents drive.

Google: 2008 Toyota Land Cruiser SUV
All-terrain and a bit of a road hog.

Yahoo: 2002 Dodge Caravan
Stodgy and a mess in the backseat.

Facebook: 2009 Mazda Miata
You love showing it off to friends, but it's not exactly safe.

Apple: 2010 Volkswagen Beetle
Sleek design, appealing to obsessives yet suitable for the masses.

groupon-dodgechallenger

Groupon: 2011 Dodge Challenger
All the rage, but there are so many of them on the road.

Twitter: 2010 MINI Cooper Hardtop
Stylish yet utilitarian. And it's small - get it?

twitter-minicooper

Foursquare: 2011 Nissan Cube
Young, built for the city and, well, it's square.

YouTube: 2010 Porsche Boxster
Eye candy, but so many spoilers.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Chinese Speaking Copywriter
      Chinese Speaking Copywriter (Agora Financial) - BaltimoreDo you speak Chinese? Are you interested in economics and finance or want to learn more...
    • Video/Digital Media Designer
      Video/Digital Media Designer (Confidential) - Delray BeachFull service corporate video production studio looking to hire a creative, and highly...
    • HEAD OF SALES
      HEAD OF SALES (OZONE MEDIA) - Santa Clarawww.ozonemedia.com HEAD OF SALES POSITION Reporting to the founder & CEO, Kiran Gopinath, the Head...