If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals?
When AOL CEO Tim Armstrong likened AOL to iconic auto brand Ford during a recent UBS media conference, perhaps he should have been more specific. It's a 1997 Ford Taurus.
"I think from the standpoint of, we're in the middle of the industrial revolution for information, and we happen to be the Ford brand," said Armstrong according to a Monday New York Times report.
Ok Mr. Armstrong, we'll play along. But let's take your analogy a step farther. If the AOL brand is Ford - or by our tongue-in-cheek analysis, a '97 Taurus - what does that make other big digital media brands like Yahoo, Facebook, and Twitter?
Here's our quick list:
Microsoft: 1999 Buick Century
It's what your parents drive.
Google: 2008 Toyota Land Cruiser SUV
All-terrain and a bit of a road hog.
Yahoo: 2002 Dodge Caravan
Stodgy and a mess in the backseat.
Facebook: 2009 Mazda Miata
You love showing it off to friends, but it's not exactly safe.
Apple: 2010 Volkswagen Beetle
Sleek design, appealing to obsessives yet suitable for the masses.
Groupon: 2011 Dodge Challenger
All the rage, but there are so many of them on the road.
Twitter: 2010 MINI Cooper Hardtop
Stylish yet utilitarian. And it's small - get it?
Foursquare: 2011 Nissan Cube
Young, built for the city and, well, it's square.
YouTube: 2010 Porsche Boxster
Eye candy, but so many spoilers.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.