Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans.
Is mobile part of your marketing strategy? If not, you may want to reconsider because you could be losing customers and sales. Smartphones are the always-on, everything device people look at when they wake up and before they go to bed.
Don't take my word for it. Here are some salient mobile facts to consider.
Not sure where to start your mobile strategy? Here are five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans.
Mobile must be integrated into every marketer's plans to ensure that your business remains top of mind regardless of where your prospect is or when they're looking for your product offering. To be effective, incorporate these five mobile marketing strategies into your overall plans.
If you've already tested the mobile marketing waters, what's your experience been? Please share your stories and recommendations in the comment section below.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.