Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans.
Is mobile part of your marketing strategy? If not, you may want to reconsider because you could be losing customers and sales. Smartphones are the always-on, everything device people look at when they wake up and before they go to bed.
Don't take my word for it. Here are some salient mobile facts to consider.
Not sure where to start your mobile strategy? Here are five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans.
Mobile must be integrated into every marketer's plans to ensure that your business remains top of mind regardless of where your prospect is or when they're looking for your product offering. To be effective, incorporate these five mobile marketing strategies into your overall plans.
If you've already tested the mobile marketing waters, what's your experience been? Please share your stories and recommendations in the comment section below.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT