The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising.
The holidays aren't even over and already digital marketers are busy planning their 2012 campaigns. Always this time of year inspires us to reflect on what we've done, what we've learned, and how these things can be leveraged for our next ad buy. With this in mind, I've compiled a list of some must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Not only have these proven successful in months past, but they're likely to remain effective in the months to come.
It will take some time for the concept of saving ads to reach mass penetration, but in the meantime, facilitating this activity will give early adopters the chance to interact with your brand and product without immediately having to leave the site page on which they originally find your ad. In other words, this easy embellishment is worth experimenting with in 2012.
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Tessa Wegert is a business reporter and former media strategist specializing in digital. In addition to writing for ClickZ since 2002, she has contributed to such publications as USA Today, Marketing Magazine, Mashable, and The Globe and Mail. Tessa manages marketing and communications for Enlighten, one of the first full-service digital marketing strategy agencies servicing such brands as Bioré, Food Network, illy, and Hunter Douglas. She has been working in online media since 1999.
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