The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising.
The holidays aren't even over and already digital marketers are busy planning their 2012 campaigns. Always this time of year inspires us to reflect on what we've done, what we've learned, and how these things can be leveraged for our next ad buy. With this in mind, I've compiled a list of some must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Not only have these proven successful in months past, but they're likely to remain effective in the months to come.
It will take some time for the concept of saving ads to reach mass penetration, but in the meantime, facilitating this activity will give early adopters the chance to interact with your brand and product without immediately having to leave the site page on which they originally find your ad. In other words, this easy embellishment is worth experimenting with in 2012.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Tessa Wegert is a business reporter and former media strategist specializing in digital. In addition to writing for ClickZ since 2002, she has contributed to such publications as USA Today, Marketing Magazine, Mashable, and The Globe and Mail. Tessa manages marketing and communications for Enlighten, one of the first full-service digital marketing strategy agencies servicing such brands as Bioré, Food Network, illy, and Hunter Douglas. She has been working in online media since 1999.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT