Home  › Marketing › Strategies
clickz-square-logo

11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More

  |  December 30, 2011   |  Comments

And lessons in leadership from Steve Jobs.

Looking back on 2011, one trend is clear: marketers sought out tips and tools to effectively incorporate social media into their marketing plans. A look at the most-read ClickZ Experts columns, published over the past year, also shows that marketers sought out ways to measure the effectiveness of those efforts.

7 Top Online Marketing Trends for 2011 [Data Included]
Social media's influence expands.
By Heidi Cohen

Steve Jobs: 10 Lessons in Leadership
What would Steve Jobs have done?
By Erik Qualman

6 Steps in Developing a Social Media Strategy
Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here.
By Ron Jones

How to Integrate Customer Service Into Social Media Marketing
Twelve ways social media extends customer service.
By Heidi Cohen

SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat
Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not.
By Cathy Halligan

How Twitter Makes Money
Advertising opportunities on Twitter.
By Harry Gold

10 Research Tools for Social Media Strategies
Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists.
By Liana Evans

Forget Social Media ROI
Five other social media metrics that matter.
By Heidi Cohen

21 Social Media Predictions and Trends for 2011
What companies will thrive or implode? What trends will take off or die? Here's one view.
By Erik Qualman

5 Ways to Measure Social Media
Group your social media monitoring efforts into a progression where awareness and exposure lead to desired action from your target audience.
By Ron Jones

F-Commerce, the Arrival of the Facebook Consumer
Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook.
By Janice Diner

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...
    • Marketing Technology Analyst
      Marketing Technology Analyst (Alfred Music) - Van NuysMarketing Technology Analyst DEFINITION Under the general/direct supervision of the head of...