A look at the industry hot spots and the most widely read digital articles of the past year.
One of my favorite aspects of working at my company is the unique opportunity it affords me to look into what I call the "Digital Crystal Ball." After capturing over 11 years of digital reading data and insights, I'm able to forecast trends, watch them grow, and see an explosion happening in a certain area of the business. It's awesome!
From countries adopting digital reading to the hottest devices being used to access digital content, all the way down to the most widely read article, popular magazine titles, innovative advertising, and even emerging digital reading interest languages; at my company, we can see it all.
For this week's column I thought it would be fun to share them with you. The first is an infographic we call Storytellers. It captured the industry hot spots in a number of different areas. The second is a special collection from our editorial staff of the most widely read digital articles from our collection of over 5,000 magazines over the course of the year.
I could write a novel about where I expect the market to go in 2012, but I will save that for my next column (post-CES Show). Please feel free to share these items with others, and I hope it will start some lively conversation and debate.
Happy New Year!
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Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.
One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT