A look at the industry hot spots and the most widely read digital articles of the past year.
One of my favorite aspects of working at my company is the unique opportunity it affords me to look into what I call the "Digital Crystal Ball." After capturing over 11 years of digital reading data and insights, I'm able to forecast trends, watch them grow, and see an explosion happening in a certain area of the business. It's awesome!
From countries adopting digital reading to the hottest devices being used to access digital content, all the way down to the most widely read article, popular magazine titles, innovative advertising, and even emerging digital reading interest languages; at my company, we can see it all.
For this week's column I thought it would be fun to share them with you. The first is an infographic we call Storytellers. It captured the industry hot spots in a number of different areas. The second is a special collection from our editorial staff of the most widely read digital articles from our collection of over 5,000 magazines over the course of the year.
I could write a novel about where I expect the market to go in 2012, but I will save that for my next column (post-CES Show). Please feel free to share these items with others, and I hope it will start some lively conversation and debate.
Happy New Year!
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
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